---
title: RKD GroupThinkers Blog | Billy Vaudry
description: Billy Vaudry is an award-winning creative professional with 27 years’ experience in direct-response fundraising and marketing for nonprofits. As Senior Vice President, Creative Services, at RKD Group, he specializes in serving domestic humanitarian organizations, including rescue missions and food banks. Billy's unique combination of critical, business-minded and imaginative thinking has enabled him to lead top performing teams, developing and executing integrated strategies to drive revenue and donor growth for hundreds of nonprofits.
---
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## Billy Vaudry
Billy Vaudry is an award-winning creative professional with 27 years’ experience in direct-response fundraising and marketing for nonprofits. As Senior Vice President, Creative Services, at RKD Group, he specializes in serving domestic humanitarian organizations, including rescue missions and food banks. Billy's unique combination of critical, business-minded and imaginative thinking has enabled him to lead top performing teams, developing and executing integrated strategies to drive revenue and donor growth for hundreds of nonprofits.
## Featured Post
[Dawn Opel](https://blog.rkdgroup.com/author/dawn-opel)
## [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
Ask a food bank fundraiser to describe their plan, and you'll usually hear about the annual calendar. Appeals, the year-end campaign, Hunger Action Mont\[...\]
[Food Banks](https://blog.rkdgroup.com/topic/food-banks)
[Read More](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Billy Vaudry
[Read More](https://blog.rkdgroup.com/why-primacy-matters-for-missions) OR SHARE THIS ARTICLE:
## [From awareness to first choice: Why primacy matters for missions](https://blog.rkdgroup.com/why-primacy-matters-for-missions)
I have spent decades walking alongside missions that do extraordinary work....
By [Billy Vaudry](https://blog.rkdgroup.com/author/billy-vaudry) | [Missions](https://blog.rkdgroup.com/topic/missions) [Creative](https://blog.rkdgroup.com/topic/creative)
[Read More](https://blog.rkdgroup.com/how-3-faith-based-organizations-are-dealing-with-religious-decline-in-the-u.s) OR SHARE THIS ARTICLE:
## [How 3 faith-based organizations are dealing with religious decline in the U.S.](https://blog.rkdgroup.com/how-3-faith-based-organizations-are-dealing-with-religious-decline-in-the-u.s)
Recently, my colleague Duke Smith published a blog discussing the decline i...
By [Billy Vaudry](https://blog.rkdgroup.com/author/billy-vaudry) | [Missions](https://blog.rkdgroup.com/topic/missions)
[Read More](https://blog.rkdgroup.com/extending-the-story-arc-how-animal-welfare-organizations-are-sharing-community-impact) OR SHARE THIS ARTICLE:
## [Extending the story arc: How animal welfare organizations are sharing community impact](https://blog.rkdgroup.com/extending-the-story-arc-how-animal-welfare-organizations-are-sharing-community-impact)
Through the years, animal welfare organizations have told moving stories of...
By [Billy Vaudry](https://blog.rkdgroup.com/author/billy-vaudry) | [Animal Care](https://blog.rkdgroup.com/topic/animal-care) [Creative](https://blog.rkdgroup.com/topic/creative)
[Read More](https://blog.rkdgroup.com/dont-let-these-monsters-scare-off-your-donors) OR SHARE THIS ARTICLE:
## [Don’t let these monsters scare off your donors](https://blog.rkdgroup.com/dont-let-these-monsters-scare-off-your-donors)
Each year, as the leaves begin to change color and fall from the trees, we ...
By [Billy Vaudry](https://blog.rkdgroup.com/author/billy-vaudry) | [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Year-End Giving](https://blog.rkdgroup.com/topic/year-end-giving)
[Read More](https://blog.rkdgroup.com/the-power-of-your-offer) OR SHARE THIS ARTICLE:
## [Direct mail: The power of your offer](https://blog.rkdgroup.com/the-power-of-your-offer)
Why are you writing to me today?
By [Billy Vaudry](https://blog.rkdgroup.com/author/billy-vaudry) | [Optimization](https://blog.rkdgroup.com/topic/optimization) [Strategy](https://blog.rkdgroup.com/topic/strategy) [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Acquisition](https://blog.rkdgroup.com/topic/acquisition) [Cultivation](https://blog.rkdgroup.com/topic/cultivation)
#### Leave a comment:
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