Jennifer Miller is Vice President, Creative, at RKD Group, where she helps to guide the direction and execution of creative campaigns using time-tested, industry-proven strategies and tactics. With a part-heart and part-science approach, she demonstrates impact through emotionally resonant stories and powerful offers that increase response, deepen engagement and move donors from transactional givers to committed, loyal supporters. Jennifer has worked in direct-response marketing for 25 years, including 15 years of experience in the nonprofit space. She is an award-winning creative professional who has created campaigns for large organizations like The Salvation Army and Ronald McDonald House Charities, as well as dozens of animal welfare clients, rescue missions, cancer centers, and children's hospitals across the country.