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Karla Baldelli

Karla Baldelli

Karla is an elite nonprofit fundraising executive with a 25-year career in mid-level and distinguished donor fundraising, engagement and stewardship for major nonprofits. Her experience includes transformational roles with JDRF, Coast Guard Foundation, American Heart Association, Arthritis Foundation, The Salvation Army and Susan G. Komen for the Cure. While at the American Heart Association, Karla built the first-ever mega-donor event, Honored Guest Day.  She designed the campaign architecture for the $100 million Mission Lifeline Campaign and conceived the AHA’s National Giving Society, Cor Vitae.

Karla brings strong leadership and strategic counsel for thoughtful, year-round donor experience strategies integrated throughout campaigns and giving channels. Her expertise is changing the culture of major donor programs, including educating staff with her proprietary training, the Power of the Donor Experience.  Since coming to RKD, she has implemented a holistic program - leading with data insights and centered on the donor experience and organizational execution - that results in more inspired giving and increased revenue.   

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Posts by Karla Baldelli

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How to maximize ROI for your next virtual event

It’s a common misconception that virtual events – while a great alternative...

By |   Events
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Make your mid-level donors feel like superheroes

In the last decade, we’ve seen a surge of superheroes soaring onto the silv...

By |   Mid-Major Donors Stewardship
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The secret to choosing the right platform for your virtual event

Events are a critical component to a successful fundraising plan, but last ...

By |   Events
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Virtual events: How to create an experience that transports donors from their homes

What comes to mind when you think of a virtual event?

By |   Mid-Major Donors Events
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Cracking the code to donor-advised funds

Donor-advised funds (DAFs) have grown in popularity over the last few years...

By |   Mid-Major Donors Donor-Advised Funds
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Virtual events: Building a hybrid event model

Galas. Walkathons. Major donor stewardship events.

By |   Mid-Major Donors Events
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Virtual events: What nonprofits need to know to get started

The COVID-19 pandemic has forced nonprofit organizations to adapt their app...

By |   COVID-19 Mid-Major Donors Events
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Why nonprofits should jump into virtual events now

We’ve seen seismic shifts in the way nonprofit organizations operate during...

By |   COVID-19 Mid-Major Donors Events
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Relationship fundraising is stronger than social events

The coronavirus pandemic has delivered a double-whammy effect to many nonpr...

By |   COVID-19 Nonprofit Industry Events
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Wellness calls: Check on your nonprofit’s supporters

We are currently in the midst of unprecedented times in the history of our ...

By |   COVID-19 Mid-Major Donors Stewardship

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