Lapsed recapture: Your best new donors might be the ones you lost
We all know new donor acquisition has been a challenge. And while we see si...
Let’s once again dive into the depths of the RKD Animal Care Benchmark, and this time, let’s look at year-over-year retention rates. This overall rate a[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
We all know new donor acquisition has been a challenge. And while we see si...
By Kristen McCool | Strategy Direct Mail Fundraising Data & Analytics Audience-FirstRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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