---
title: RKD GroupThinkers Blog | Shane Thornal (2)
description: Shane Thornal is an accomplished leader in the digital marketing landscape and currently serves as Senior Vice President, Digital Media at RKD Group. With deep expertise in media strategy, buying and operations, Shane brings a strategic and analytical approach to every campaign—asking the right questions, identifying opportunities and driving performance forward. A focused and highly dedicated professional, Shane excels at building and leading high-performing teams. He is known for his strong industry knowledge, his ability to motivate others and his instinct for pulling the right levers to maximize results. Shane is unwavering in his commitment to his clients’ goals and objectives. His drive, work ethic and strategic mindset ensure that he continuously pushes toward excellence—never resting until success is achieved. (2)
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## Shane Thornal
Shane Thornal is an accomplished leader in the digital marketing landscape and currently serves as Senior Vice President, Digital Media at RKD Group. With deep expertise in media strategy, buying and operations, Shane brings a strategic and analytical approach to every campaign—asking the right questions, identifying opportunities and driving performance forward. A focused and highly dedicated professional, Shane excels at building and leading high-performing teams. He is known for his strong industry knowledge, his ability to motivate others and his instinct for pulling the right levers to maximize results. Shane is unwavering in his commitment to his clients’ goals and objectives. His drive, work ethic and strategic mindset ensure that he continuously pushes toward excellence—never resting until success is achieved.
## Featured Post
[Dawn Opel](https://blog.rkdgroup.com/author/dawn-opel)
## [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
Ask a food bank fundraiser to describe their plan, and you'll usually hear about the annual calendar. Appeals, the year-end campaign, Hunger Action Mont\[...\]
[Food Banks](https://blog.rkdgroup.com/topic/food-banks)
[Read More](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Shane Thornal
[Read More](https://blog.rkdgroup.com/google-ad-grants-enrollment-policy-changes) OR SHARE THIS ARTICLE:
## [Google Ad Grants New Account Enrollment and Policy Changes](https://blog.rkdgroup.com/google-ad-grants-enrollment-policy-changes)
Google just released updates on their enrollment process and campaign manag...
By [Shane Thornal](https://blog.rkdgroup.com/author/shane-thornal) | [Google Grant](https://blog.rkdgroup.com/topic/google-grant) [Management](https://blog.rkdgroup.com/topic/management) [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Read More](https://blog.rkdgroup.com/value-of-impressions-display-advertising) OR SHARE THIS ARTICLE:
## [The value of impressions & display advertising](https://blog.rkdgroup.com/value-of-impressions-display-advertising)
HubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By [Shane Thornal](https://blog.rkdgroup.com/author/shane-thornal) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Strategy](https://blog.rkdgroup.com/topic/strategy) [Donor Lifecycle](https://blog.rkdgroup.com/topic/donor-lifecycle) [Digital Media](https://blog.rkdgroup.com/topic/digital-media) [Cultivation](https://blog.rkdgroup.com/topic/cultivation)
[Read More](https://blog.rkdgroup.com/using-lookback-window-viewthrough-conversions) OR SHARE THIS ARTICLE:
## [How do you measure influence?](https://blog.rkdgroup.com/using-lookback-window-viewthrough-conversions)
Digital display ads are effective, flexible, and a great way to target spec...
By [Shane Thornal](https://blog.rkdgroup.com/author/shane-thornal) | [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Conversion](https://blog.rkdgroup.com/topic/conversion) [Attribution](https://blog.rkdgroup.com/topic/attribution) [Digital Media](https://blog.rkdgroup.com/topic/digital-media)
[Previous](https://blog.rkdgroup.com/author/shane-thornal/page/1)
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