Traditionally, summer has become a slower time for organizations that depend on fundraising. People are often on vacation, students are out of school, and donor attention tends to shift toward leisure and family activities. But this seasonal shift doesn't have to mean a decrease in your organization's impact. In fact, the summer months offer unique opportunities to connect with your supporters in fresh and meaningful ways. I wanted to take some time and share several innovative strategies to turn the heat of summer into a season of growth and generosity.
Here are six proven ways your nonprofit can thrive during these warmer months:
June is a pivotal month for inviting donors into monthly giving programs. Monthly sustainers help bridge seasonal gaps and provide a stable foundation of support all year round. Be sure your website clearly highlights your sustainer program, and that enrollment is quick and straightforward.
Extreme heat poses significant risks for vulnerable populations. Nonprofits in warm climates like Florida and Texas often deploy timely digital campaigns (peer-to-peer texting, targeted emails and social media alerts) to mobilize emergency support. Having these campaigns ready to launch at a moment's notice is essential for quick, effective responses.
With schools closed, nonprofits serving youth see increased demand for meals, tutoring and structured activities. Clearly communicate these heightened needs to your supporters. Utilize tools like Amazon Wish Lists for easy, impactful in-kind donations and highlight these initiatives across your communications channels.
Summer offers abundant opportunities for community engagement at outdoor events like festivals and farmers' markets. Consider partnerships that boost visibility and engagement, such as placing informational tables, coordinating donation drives, or partnering with local restaurants using QR codes on table cards to streamline giving.
The Fourth of July is an ideal moment to highlight services specifically aimed at veterans. Share stories through social media and newsletters about your veteran-focused programs or partnerships with organizations like VA hospitals. This focused storytelling can significantly increase donor empathy and engagement.
Summer interns can be powerful resources, helping nonprofits plan and execute campaigns well in advance. Assign interns tasks like creating promotional materials, updating digital assets or organizing social media content. Not only does this benefit your organization's workflow, but it also provides meaningful professional development for students.
Fundraising can feel daunting as is, and the extreme heat doesn't make it any better—but you're not alone. Our RKD Group teams are experienced in understanding the unique challenges nonprofits face during this time, and we're here to help.
Whether you're involved in Animal Care, Rescue Missions, Humanitarian Aid, Food Banks, Health Organizations, Hospitals or other sectors, we invite you to reach out to us directly or connect with any of our specialized vertical teams. Together, let's turn the summer months into a season of impactful generosity.