DAF Day (October 9, 2025) is fast approaching. This nationwide celebration is designed to spark awareness of donor-advised funds (DAFs) and encourage supporters to unlock even more generosity.
If you haven’t had time to build a full campaign, don’t worry! There’s still plenty you can do to join the movement. With a little planning and some quick digital action, you can engage donors, drive gifts and keep the momentum going well after the day ends.
Here are 15 last-minute ideas to make the most of DAF Day and beyond:
Share a powerful story about how DAF gifts have fueled your mission. A short video featuring a program leader or a quick blog post with donor quotes can demystify DAFs and show real-life impact.
Keep it simple. Lay out exactly how donors can make a DAF contribution. Removing confusion is key to unlocking generosity.
Use a countdown theme in your emails and social posts. Phrases like, “Just 10 days away” create urgency while keeping DAF Day top of mind.
Personal advocacy goes a long way. Ask board members and staff to post about DAF Day on their own social media channels. Their authentic voices extend your reach beyond your organization’s platforms.
In 20 minutes or less, walk donors through how DAFs work. Invite a financial advisor or experienced donor to join for credibility. A live or recorded session gives people confidence to act.
Let your audience peek behind the curtain. Show your team designing graphics, planning thank-you notes or getting excited about the big day. It adds authenticity and builds anticipation.
Don’t assume donors remember. A reminder email with clear subject lines and a bold call-to-action link is crucial in the final push.
Share short posts with eye-catching graphics. Use polls, quick facts or countdown numbers to keep followers engaged right up until the big day.
Having ready-to-send thank-you emails and social graphics means you can respond in real time. Quick acknowledgment encourages future giving.
Email, social media and your website should all feature DAF-Day messaging. A coordinated approach makes the event feel bigger and harder to miss.
Reduce friction by adding direct DAFpay links to all of your digital assets. Donors are more likely to act when the path is seamless.
Keep energy high throughout the day. Post live updates, celebrate milestones and thank donors publicly. It builds community and encourages others to join in.
After many asks and appeals, it’s crucial to take time to say thank you to your donors and let them know how their kindness is going to make a difference.
Don't be afraid to celebrate generosity. Your followers will love to see an update on your fundraising efforts, and this is another chance to thank your supporters.
Once the hard work is done, a quick huddle can help you capture lessons learned for next year. Always be optimizing your efforts.
DAF Day offers a unique opportunity to spotlight DAF giving. Even if you’re short on time, these 15 quick digital tactics will help you show up, engage with your donors and make the most of the moment.
Learn more and access resources at DAFDay.com.
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