--- title: How Floyd Jones builds community, raised $2M for Black-led nonprofits description: In this episode, we talk with Floyd Jones, the founder of Back Black, he’s raised over $2 million for black-led nonprofits. image: https://blog.rkdgroup.com/hubfs/Floyd%20Jones%20-%20375x250.png --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ## Featured Post   [RKD Group](https://blog.rkdgroup.com/author/rkd-group) ## [RKD Group Acquires Whiteboard](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard) Premier Marketing Agency Bolsters Conceptual Creative Capabilities by Acquiring Award-Winning Agency PLANO, Texas, July 27, 2026 — Today, RKD Group, Nor\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [RKD](https://blog.rkdgroup.com/topic/rkd) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard)   [Shane Thornal](https://blog.rkdgroup.com/author/shane-thornal) ## [Why nonprofits must unite SEO, social and paid media in one strategy](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) Someone at your organization “owns” paid media. 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A third person (or maybe no one\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [SEO](https://blog.rkdgroup.com/topic/seo) [Digital Media](https://blog.rkdgroup.com/topic/digital-media) [Social Media](https://blog.rkdgroup.com/topic/social-media) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) ## Recent Posts [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Leadership](https://blog.rkdgroup.com/topic/leadership) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) # How Floyd Jones builds community, raised $2M for Black-led nonprofits By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) As the child of immigrants from West Africa, Floyd Jones recalls going back home to visit and seeing people lined up outside his family’s house, knowing his parents were always there to offer resources and work. So helping others has always been “part of my DNA,” Floyd says. Fast forward to today, Floyd is a speaker, a coach and a community builder. The founder of [BackBlack](https://www.linkedin.com/company/backblackmovement/), he’s raised over $2 million for black-led nonprofits. He is a catalyst for change, and energizes everyone in his vicinity. In this episode of “RKD Group: Thinkers,” Floyd chats about how music and movement-building shaped his approach to fundraising and why he treats AI as an amplifier, not a replacement, for human connection. He shares: - The moment he realized you can “use funds to fuel good” (after helping raise $300K for a youth center) - His “Four Cs of community-building”: Captivate, Communicate, Convert, Catapult - Why community-led growth beats doing it “for” the community, and how to invite co-ownership - A practical system for focusing on work that gives energy (and automating what drains it) - His “six-figure rule” for staying focused instead of chasing every shiny object - “AI ain’t I”: it can amplify your impact, not replace it - His leadership mantra: Be intentional with your time and protect your joy ## Show Chapters  - 00:00 – Episode intro (Halloween recording + costumes) - 06:12 – Where Floyd’s energy and purpose come from - 16:08 – What holds people back + where to start - 17:26 – The Four Cs: Captivate, Communicate, Convert, Catapult - 24:35 – Avoiding “on to the next thing” + Floyd’s six-figure rule - 29:24 – “AI ain’t I”: using AI to amplify, not replace - 34:10 – What’s bringing joy now (new keynote announcement) - 36:44 – Outro & partner with RKD Group ## Meet our guest ![Floyd Jones - 1200x627](https://blog.rkdgroup.com/hs-fs/hubfs/Floyd%20Jones%20-%201200x627.png?width=2400&height=1254&name=Floyd%20Jones%20-%201200x627.png)   ### [RKD Group](https://blog.rkdgroup.com/author/rkd-group) RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. 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