We know the year just got started, but we’ve been hard at work and have some big news to share!
RKD Group is excited to announce the formation of our new division, RKD Digital.
Did we mention it comes with a new website? Check it out here: RKDDigital.com.
Formerly a department within RKD Group, the new division will help drive nonprofit organizations’ digital transformation with strategic, analytic, creative, and technical solutions to grow brand awareness and better connect with donors, volunteers and advocates.
“Nonprofits deserve the sophistication of digital marketing technology and specialized tools designed for fundraising,” said Jarred Schremmer, VP of Digital & Media Strategy. “RKD Digital provides innovative solutions purpose-built to meet the unique needs of charitable organizations.”
RKD Digital’s data-driven omnichannel strategy will:
- Implement acquisition funnels
- Collect data for personalization
- Map donor journeys
- Segment donor audiences
- Connect on preferred channels
- Test and optimize messaging
- Present timely and engaging offers
“This is a huge milestone for our digital team,” said Amanda Wasson, EVP of Strategy and Innovation. “We’ve seen tremendous growth in the combined efforts of digital marketing, data and technology, and I’m excited to have RKD Digital take this step forward as a separate division of RKD Group. We will build on our past success, continue our investment in technology and innovative strategic approaches, and enable even more nonprofit organizations to experience digital transformation.”
RKD Group has pioneered digital marketing strategies for nonprofits since 2004. Now, RKD Digital, as a division of RKD Group, will continue to invest in a wide range of innovative technologies and strategies.
“For organizations looking to partner with the leader in omnichannel marketing solutions for nonprofits, RKD Group and RKD Digital have an unmatched record of success for nearly 300 U.S. and Canada-based nonprofits,” Wasson said.
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