How nonprofits should approach GivingTuesday's TogetherTuesday

GivingTuesday just announced something new: a mid-year activation called TogetherTuesday, happening on June 23, 2026. If you haven't heard about it yet, here's what it is and how I'd think about approaching it.

What is TogetherTuesday?

TogetherTuesday is an official GivingTuesday activation, launched as part of Be The People, a national call to action encouraging community connection and everyday generosity.

"Summer can be a quieter season for nonprofits, but TogetherTuesday on June 23rd is a chance to change that. We're hoping nonprofits will use this day to re-energize their supporters, deepen ties with their communities, and step into a national wave of generosity that amplifies everything they're already doing," said Victoria Leonhardt, Director of Communities for the U.S. and Canada Hub at GivingTuesday.

"The goal for TogetherTuesday is simple: By the end of June 23rd, more people will feel connected to a cause, to each other and to the idea that caring for one another is just what Americans do."

This is not a copy of GivingTuesday in December. Think of it as a lighter-lift, community-centered moment designed to activate generosity in the summer season. The spirit of the day is rooted in small, visible acts of care and connection.

Key things to know:

• Date: Tuesday, June 23, 2026
• Theme: Neighbors, friends and organizations taking small acts of generosity that make care visible and shared
• Framing: A mid-year rhythm-builder, not a year-end push
• Participation: Flexible. No formal registration is required. Activations range from donation drives and volunteer events to online campaigns
• National Hashtag: #TogetherTuesday and tag @GivingTuesday

Our recommendation: Be part of building it

TogetherTuesday is brand new, which means there are no benchmarks, case studies or historical data to draw from. But that also means the organizations that participate in 2026 are among the ones helping shape what this initiative becomes.

We do not recommend a full campaign build. If your June plans are already approved and in production, this isn't the time to reshape them. But there's real value in showing up in a small, deliberate way this year because the organizations that build familiarity with TogetherTuesday now will be better positioned to activate around it as it grows.

Think of 2026 as your baseline—a light-lift test that costs little but earns you data, experience and early positioning in a moment that could carry more weight in the years ahead.

That said, here are three low-lift options worth considering:

Option 1: Organic social (lowest lift)

Nonprofits can participate in the national conversation by posting one or two social posts on or around June 23 using the #TogetherTuesday hashtag.

• Why: It connects your organization to a national moment with growing visibility, costs nothing and requires minimal production effort
• What to post: A message about what "community care" looks like for your cause, a story of impact, a volunteer spotlight or a simple call to give, volunteer or share
• Recommendation: Draft one or two posts that can be adapted from existing creative already in development for June

Option 2: Text campaign to amplify an existing match offer (moderate lift)

If you have a matching gift offer already in place for June, TogetherTuesday provides a timely hook to send a one-day amplification text to your existing donor file.

• Why: The day gives urgency and context to a message that might otherwise feel generic mid-month
• What to send: A short, warm text (160 characters or fewer) that ties your match to the spirit of community care on June 23
• Sample copy: "Today is #TogetherTuesday! Every gift to [Organization Name] is matched dollar for dollar, up to $[X]. Your neighbors are counting on us. Give now: [link]"
• Recommendation: Confirm your match availability and segment to your most responsive texting list for best results

Option 3: One-off standalone email (moderate lift)

Send a single, targeted email to a segment of your list (perhaps lapsed donors, mid-level prospects or your most engaged subscribers) on June 23 or the day before.

• Why: Email allows for more story and context and gives you a vehicle to introduce the giving day while reinforcing your nonprofit's year-round impact
• What to include: A brief explanation of TogetherTuesday, a compelling impact story, a clear donation ask and any match or incentive available
• Recommendation: Use this channel if you have a natural story or match to anchor the message. Avoid creating a standalone email if the send would feel forced or compete with other planned June communications

A note on expectations

Because this is the inaugural year of TogetherTuesday, there is no roadmap for what results to expect. To be honest, this is a test opportunity and an awareness driver, not a proven revenue generator. The value in 2026 is in building awareness, gathering data and getting your organization in on what could become a meaningful mid-year moment down the road.

Don't position this as a replacement for or extension of your year-end GivingTuesday goals.

Recommended next steps

If you'd like to move forward with any of the options above, here is what we'd suggest:

1. Confirm your preferred channel(s) from the options outlined above
2. Identify any existing creative assets from your June production that can be adapted
3. Determine if a match or incentive is available to strengthen the ask
4. Align internally on a simple success metric such as total gifts, total revenue or social reach so you have a baseline for future years

In the spirit of community, RKD is here to help. Feel free to reach out to us with any questions.

Related resources:

• Perception matters: What nonprofits can do with GivingTuesday’s new insights on community generosity
• 5 ways to elevate your organic social and drive GivingTuesday results
• Regional digital ideas for GivingTuesday and year end