Kent Grove thinks about the supply chain’s impact on direct mail caging

As we move into a “post-pandemic” era, the nonprofit industry is facing yet another challenge: A global supply chain crisis.

And it’s not just nonprofits; supply chain issues can be felt everywhere, from large corporations down to the aisles of our grocery stores.

To help navigate this challenging time, we’re dedicating Season 7 of our Groupthinkers podcast to the supply chain. Throughout these next few episodes, we’ll sit down with industry leaders, production experts and economists to better understand how the supply chain crisis is impacting nonprofits and the strategies they can use to work through it.

In the second episode of our supply chain season, we sit down with Merkle RMG President Kent Grove to discuss how the supply chain crisis is impacting direct mail caging and processing. Tune in as Kent shares:

• The short- and long-term impacts on direct mail
• Why nonprofits should be thinking differently during this time
• What nonprofits can do to lessen the impact on their programs

Meet our guest

Kent Grove

President, Merkle RMG

“I’m also encouraging my clients to speak with their agencies and look at different ways —you know, outbound calling in some cases, more digital ads, more website content—that can circumvent some of the supply chain issues that our clients are dealing with.”

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Want more?

Groupthinkers is the podcast for RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 7, as we drop new episodes throughout the coming months.