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Angel Aloma thinks about loving your donor

“We don’t speak enough about impact. We don’t invest enough in evaluation and metrics. We don’t treat all of our donors the same. I feel we have to love all of our donors.”

- Angel Aloma, Executive Director of Food for the Poor


In this Season 2 episode, Groupthinkers host Justin McCord chats with Angel Aloma, the Executive Director of Food for the Poor and recipient of the Max Hart Leadership Award. Aloma believes that the key to donor retention is to love them. He wants all fundraisers to ask the question, “What do you give to your donors?”


Listen to learn more about:

  • Ways to make your donors feel special
  • Stewardship and donor retention
  • How to treat your staff with kindness



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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