--- title: Erica Waasdorp thinks about monthly giving description: On this episode of the Groupthinkers podcast, we sit down with Erica Waasdorp as she thinks about cultivating monthly donor programs. image: https://blog.rkdgroup.com/hubfs/210108-RKD-Erica%20Waasdorp%20thinks%20about%20monthly%20giving-Doodle-v2.jpg --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ## Featured Post   [Lisa Rossi](https://blog.rkdgroup.com/author/lisa-rossi) ## [Rossi's Roundup: The fundraising landscape is shifting. 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A third person (or maybe no one\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [SEO](https://blog.rkdgroup.com/topic/seo) [Digital Media](https://blog.rkdgroup.com/topic/digital-media) [Social Media](https://blog.rkdgroup.com/topic/social-media) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) ## Recent Posts [Podcast](https://blog.rkdgroup.com/topic/podcast) [Strategy](https://blog.rkdgroup.com/topic/strategy) [Stewardship](https://blog.rkdgroup.com/topic/stewardship) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) # Erica Waasdorp thinks about monthly giving By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) In this episode of our podcast, RKD Group: Thinkers, we sit down with Erica Waasdorp as she thinks about cultivating monthly donor programs. > *“Every opportunity that you have, where you’re reaching out to your donors and your prospects, see where you can build in the option \[for monthly giving\].”* > > - *Erica Waasdorp, consultant, blogger, author and expert on monthly giving* ### CHIPPING AWAY In this episode of RKD Group: Thinkers, host Justin McCord is joined by consultant, blogger and author Erica Waasdorp as she thinks about monthly giving. Waasdorp underlines the impact monthly donors can have on an organization and how nonprofits can get their program off the ground. What to think about: - - Creating a positive outlook on monthly giving - Retaining monthly donors - Getting your monthly giving program off the backburner   ### WANT MORE? RKD Group: Thinkers is the [podcast for nonprofit marketers](https://rkdgroup.com/podcast/) by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. RKD Group: Thinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months. 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