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Erica Waasdorp thinks about monthly giving

In this episode of our podcast, RKD Group: Thinkers, we sit down with Erica Waasdorp as she thinks about cultivating monthly donor programs.

“Every opportunity that you have, where you’re reaching out to your donors and your prospects, see where you can build in the option [for monthly giving].”

  • Erica Waasdorp, consultant, blogger, author and expert on monthly giving


In this episode of RKD Group: Thinkers, host Justin McCord is joined by consultant, blogger and author Erica Waasdorp as she thinks about monthly giving. Waasdorp underlines the impact monthly donors can have on an organization and how nonprofits can get their program off the ground.

What to think about:

    • Creating a positive outlook on monthly giving
    • Retaining monthly donors
    • Getting your monthly giving program off the backburner



RKD Group: Thinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. RKD Group: Thinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months.

Subscribe today on iTunes or Spotify.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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