The New England Direct Marketing Association Awards for Creative Excellence recognize direct marketing standouts across several different channels. NEDMA, the oldest regional direct marketing association in the U.S., held its 38th annual awards show Sept. 5 in Waltham, Massachusetts.
We are honored to have the creative and strategic work we do for our clients recognized by NEDMA and their distinguished group of “out-of-town” judges.
RKD won awards for eight clients – 12 direct mail and seven digital. But most impressively, RKD won the highest honor, “Best of Show” for the Salvation Army, Southern California, “Thanksgiving for 8” campaign.
The package’s creative strategy was to show the prospect how much it would cost for them to host Thanksgiving dinner at their home for eight guests and then show them in comparison how far a gift to The Salvation Army, California South Division would reach.
Here is a complete list of the awards:
American Kidney Fund: October Q&A Acquisition - 2 awards
- Direct Mail, Awareness: Bronze
- Direct Mail, Traffic Building: Bronze
Brigham and Women’s Hospital: Giving Tuesday Triple Match - 2 awards
- Technique, Most innovative Online Format: Gold
- Integrated Media Campaign, Brand Building: Silver
Coast Guard Foundation: August Calendar Campaign - 3 awards
- Direct Mail, Awareness: Silver
- Direct Mail, Fundraising Campaign: Gold
- Direct Mail, Dimensional: Silver
Sacramento Food Bank & Family Services: End of Year Triple Match - 1 award
- Integrated Media Campaign, Lead Generation: Bronze
St. Mary’s Food Bank Alliance: Giving Tuesday Campaign – 1 award
- Digital, Email Lead Generation: Gold
St. Mary’s Food Bank Alliance: 31 Days of Giving – 1 award
- Digital, Email Campaign: Silver
South Plains Food Bank: Website Redesign – 1 award
- Technique, Best Website Design: Bronze
Salvation Army, California South Division: Thanksgiving Dinner for 8 – 4 awards
- Direct Mail, Lead Generation: Gold
- Direct Mail, Traffic Generation: Gold
- Direct Mail, Fundraising Solo: Silver
- BEST IN SHOW
Salvation Army, California South Division: Christmas Labels Acquisition – 3 awards
- Direct Mail, Lead Generation: Silver
- Direct Mail, Awareness: Gold
- Direct Mail, Traffic Generation: Silver
Utah Food Bank: Giving Tuesday Match – 1 award
- Integrated Media Campaign, Traffic Building: Silver
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