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What nonprofits should know about Canadian data privacy laws

If your nonprofit is considering expanding its fundraising efforts into Can...

By |   Data Privacy Data & Analytics
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From awareness to engagement: Turn interest in your nonprofit into lasting support

Charitable giving doesn’t happen in a single experience—with a few rare exc...

By |   Brand Data & Analytics Audience-First
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10 audiences you didn’t know your nonprofit had

How do you know what you don’t know?

By |   Digital Fundraising Multichannel Data & Analytics Audience-First
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Lessons from 2024: Realizing progress in nonprofit fundraising

In 2024 I selected the word “realize” as my word of the year. I talked abou...

By |   Multichannel Nonprofit Industry Data & Analytics Giving Tuesday
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Omnichannel is not audience-first

I’ve had lots of conversations about audience-first fundraising and marketi...

By |   Strategy Donor Lifecycle Multichannel Data & Analytics
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Embracing audience-first fundraising: A strategic shift for nonprofits

In the ever-evolving landscape of nonprofit fundraising, it’s clear that th...

By |   Nonprofit Industry Data & Analytics Humanitarian Action
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Dynamic creative automation helps nonprofits reach the right audiences

In my last blog post, I wrote about how we are leading our clients to moder...

By |   Data & Analytics Creative
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It’s time to modernize your fundraising creative for performance

Let’s face it, traditional practices are not working like they used to for ...

By |   Data & Analytics Creative
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Inspiration and adaptation: The dual keys to nonprofit success

Roughly a year ago, right before the Bridge conference, I penned an op-ed i...

By |   Strategy Nonprofit Industry Data & Analytics
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If nonprofits want to accelerate growth, we have to shift our thinking

The landscape of nonprofit fundraising is currently undergoing a radical tr...

By |   Fundraising Nonprofit Industry Data & Analytics

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