Blogs on Data & Analytics

6 questions you should ask your agency about modeling

My dad shared some great wisdom with me when I was restoring my first car, ...

Infographic: Monthly giving by the numbers in 2025

Media mix modeling for nonprofits: Moving from last click to what drives giving

Five questions every fundraiser should ask themselves: Inspired by the 2025 benchmarks

Looking back at 2025, charitable organizations navigated a year shaped by e...

Protecting the rhythm: What churn tells us about sustaining donors

Monthly sustaining giving is one of the fastest-growing segments of fundrai...

Market research for nonprofit organizations: Elevating your marketing and fundraising

As a nonprofit leader, when you hear the phrase nonprofit market research, ...

2026 digital predictions: The year complexity becomes the strategy

Every year we say digital is getting more complex. In 2026, that stops bein...

Recurring donors, extra gifts and year-end giving

Fundraising follows need. And with increasing 2025 needs, donors have respo...

The new era of generosity: Trends in individual giving

We have found ourselves in a giving paradox: Americans are still generous, ...

The government has shut down, but your nonprofit's mission can’t

The U.S. government shut down on Oct. 1, 2025. That means federal offices h...