---
title: RKD GroupThinkers Blog | Sustainer Donors
description: "Sustainer Donors | Stay updated with the latest trends and insights in nonprofit fundraising with the RKD Group: Thinkers blog."
---

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# Blogs on Sustainer Donors

## Featured Post

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  [Lori Collins](https://blog.rkdgroup.com/author/lori-collins)

## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)

Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]

[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) 

[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)

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  [Lori Collins](https://blog.rkdgroup.com/author/lori-collins)

## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)

Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]

[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) 

[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)

## Recent Posts

[Read More](https://blog.rkdgroup.com/-2026-monthlies-winners-monthly-giving-awareness-week) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2F-2026-monthlies-winners-monthly-giving-awareness-week> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2F-2026-monthlies-winners-monthly-giving-awareness-week> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2F-2026-monthlies-winners-monthly-giving-awareness-week>

## [And the 2026 Monthlies winners are ...](https://blog.rkdgroup.com/-2026-monthlies-winners-monthly-giving-awareness-week)

 By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/-toys-for-tots-monthly-giving-program-rkd-group-chat) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2F-toys-for-tots-monthly-giving-program-rkd-group-chat> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2F-toys-for-tots-monthly-giving-program-rkd-group-chat> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2F-toys-for-tots-monthly-giving-program-rkd-group-chat>

## [How Toys for Tots turns seasonal generosity into a year-round monthly giving program | RKD Group: Chat](https://blog.rkdgroup.com/-toys-for-tots-monthly-giving-program-rkd-group-chat)

 By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Podcast](https://blog.rkdgroup.com/topic/podcast) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Humanitarian Action](https://blog.rkdgroup.com/topic/humanitarian-action)

[Read More](https://blog.rkdgroup.com/infographic-monthly-giving-by-the-numbers-in-2025) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Finfographic-monthly-giving-by-the-numbers-in-2025> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Finfographic-monthly-giving-by-the-numbers-in-2025> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Finfographic-monthly-giving-by-the-numbers-in-2025>

## [Infographic: Monthly giving by the numbers in 2025](https://blog.rkdgroup.com/infographic-monthly-giving-by-the-numbers-in-2025)

 By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/how-direct-mail-and-digital-grow-monthly-donors-in-animal-care) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fhow-direct-mail-and-digital-grow-monthly-donors-in-animal-care> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fhow-direct-mail-and-digital-grow-monthly-donors-in-animal-care> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fhow-direct-mail-and-digital-grow-monthly-donors-in-animal-care>

## [From rescue to routine: How direct mail and digital grow monthly donors in animal care](https://blog.rkdgroup.com/how-direct-mail-and-digital-grow-monthly-donors-in-animal-care)

Maegan Hoffmann, Director of Digital Strategy, also contributed to this blo...

 By [Kat Noviello](https://blog.rkdgroup.com/author/kat-noviello) |   [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Animal Care](https://blog.rkdgroup.com/topic/animal-care)

[Read More](https://blog.rkdgroup.com/retaining-monthly-donors-amid-rising-need) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fretaining-monthly-donors-amid-rising-need> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fretaining-monthly-donors-amid-rising-need> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fretaining-monthly-donors-amid-rising-need>

## [From surge to sustain: Retaining monthly donors amid rising need](https://blog.rkdgroup.com/retaining-monthly-donors-amid-rising-need)

Times of high need are also times of high generosity. During the next disas...

 By [Jen Doak-Mathewson](https://blog.rkdgroup.com/author/jen-doak-mathewson) |   [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/what-churn-tells-us-about-sustaining-donors) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fwhat-churn-tells-us-about-sustaining-donors> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fwhat-churn-tells-us-about-sustaining-donors> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fwhat-churn-tells-us-about-sustaining-donors>

## [Protecting the rhythm: What churn tells us about sustaining donors](https://blog.rkdgroup.com/what-churn-tells-us-about-sustaining-donors)

Monthly sustaining giving is one of the fastest-growing segments of fundrai...

 By [Carl Brenner](https://blog.rkdgroup.com/author/carl-brenner) |   [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/recurring-donors-extra-gifts-and-year-end-giving) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Frecurring-donors-extra-gifts-and-year-end-giving> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Frecurring-donors-extra-gifts-and-year-end-giving> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Frecurring-donors-extra-gifts-and-year-end-giving>

## [Recurring donors, extra gifts and year-end giving](https://blog.rkdgroup.com/recurring-donors-extra-gifts-and-year-end-giving)

Fundraising follows need. And with increasing 2025 needs, donors have respo...

 By [Carl Brenner](https://blog.rkdgroup.com/author/carl-brenner) |   [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/sustainer-impact-on-retention-rates) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fsustainer-impact-on-retention-rates> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fsustainer-impact-on-retention-rates> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fsustainer-impact-on-retention-rates>

## [Sustainer impact on retention rates](https://blog.rkdgroup.com/sustainer-impact-on-retention-rates)

Let’s once again dive into the depths of the RKD Animal Care Benchmark, and...

 By [Carl Brenner](https://blog.rkdgroup.com/author/carl-brenner) |   [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Animal Care](https://blog.rkdgroup.com/topic/animal-care)

[Read More](https://blog.rkdgroup.com/drumroll-please-meet-the-winners-of-the-2025-monthlies) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fdrumroll-please-meet-the-winners-of-the-2025-monthlies> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fdrumroll-please-meet-the-winners-of-the-2025-monthlies> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fdrumroll-please-meet-the-winners-of-the-2025-monthlies>

## [Drumroll, please! Meet the winners of the 2025 Monthlies](https://blog.rkdgroup.com/drumroll-please-meet-the-winners-of-the-2025-monthlies)

We’ve made it to the end of the first Monthly Giving Awareness Week—and wha...

 By [Ronnie Richard](https://blog.rkdgroup.com/author/ronnie-richard) |   [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

[Read More](https://blog.rkdgroup.com/retention-tactics-that-work-strategies-to-retain-monthly-donors) OR SHARE THIS ARTICLE: <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.rkdgroup.com%2Fretention-tactics-that-work-strategies-to-retain-monthly-donors> <http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rkdgroup.com%2Fretention-tactics-that-work-strategies-to-retain-monthly-donors> <https://www.twitter.com/share?url=https%3A%2F%2Fblog.rkdgroup.com%2Fretention-tactics-that-work-strategies-to-retain-monthly-donors>

## [Retention tactics that work: Strategies to retain monthly donors](https://blog.rkdgroup.com/retention-tactics-that-work-strategies-to-retain-monthly-donors)

Loyalty isn’t reserved just for best friends and golden retrievers. In the ...

 By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Donor Retention](https://blog.rkdgroup.com/topic/donor-retention) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors)

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