--- title: RKD GroupThinkers Blog | Brand description: "Brand | Stay updated with the latest trends and insights in nonprofit fundraising with the RKD Group: Thinkers blog." --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates # Blogs on Brand ## Featured Post   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) ## Recent Posts [Read More](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard) OR SHARE THIS ARTICLE: ## [RKD Group Acquires Whiteboard](https://blog.rkdgroup.com/rkd-group-acquires-whiteboard) Premier Marketing Agency Bolsters Conceptual Creative Capabilities by Acqui... By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Multichannel](https://blog.rkdgroup.com/topic/multichannel) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [RKD](https://blog.rkdgroup.com/topic/rkd) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/superfans-storytelling-nonprofits-brittany-hodak-rkd-group-thinkers-podcast) OR SHARE THIS ARTICLE: ## [‘Superfans’ and storytelling: What nonprofits can learn from Brittany Hodak | RKD Group: Thinkers](https://blog.rkdgroup.com/superfans-storytelling-nonprofits-brittany-hodak-rkd-group-thinkers-podcast) By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Podcast](https://blog.rkdgroup.com/topic/podcast) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/nonprofit-fundraising-branding) OR SHARE THIS ARTICLE: ## [Hot take: Nonprofit fundraising is branding](https://blog.rkdgroup.com/nonprofit-fundraising-branding) That statement has raised eyebrows in recent conversations I’ve had with ou... By [Chris Weiland](https://blog.rkdgroup.com/author/chris-weiland) |   [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/from-awareness-to-engagement-turn-interest-in-your-nonprofit-into-lasting-support) OR SHARE THIS ARTICLE: ## [From awareness to engagement: Turn interest in your nonprofit into lasting support](https://blog.rkdgroup.com/from-awareness-to-engagement-turn-interest-in-your-nonprofit-into-lasting-support) Charitable giving doesn’t happen in a single experience—with a few rare exc... By [Jarred Schremmer](https://blog.rkdgroup.com/author/jarred-schremmer) |   [Brand](https://blog.rkdgroup.com/topic/brand) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Audience-First](https://blog.rkdgroup.com/topic/audience-first) [Read More](https://blog.rkdgroup.com/more-than-a-name-how-to-define-your-nonprofits-brand) OR SHARE THIS ARTICLE: ## [More than a name: How to define your nonprofit’s brand](https://blog.rkdgroup.com/more-than-a-name-how-to-define-your-nonprofits-brand) Missed our recent Fundraising Refreshments webinar on defining your nonprof... By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Brand](https://blog.rkdgroup.com/topic/brand) [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Read More](https://blog.rkdgroup.com/life-transformation-ministries-must-change-to-meet-todays-donors) OR SHARE THIS ARTICLE: ## [Life transformation ministries must change to meet today’s donors](https://blog.rkdgroup.com/life-transformation-ministries-must-change-to-meet-todays-donors) I wrote recently about how life transformation ministries across the countr... By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) |   [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Brand](https://blog.rkdgroup.com/topic/brand) [Missions](https://blog.rkdgroup.com/topic/missions) [Read More](https://blog.rkdgroup.com/how-missions-are-transforming-their-brands) OR SHARE THIS ARTICLE: ## [How missions are transforming their brands](https://blog.rkdgroup.com/how-missions-are-transforming-their-brands) The COVID-19 pandemic and economic crisis impacted us all, but those experi... By [Glenn McKinney](https://blog.rkdgroup.com/author/glenn-mckinney) |   [Brand](https://blog.rkdgroup.com/topic/brand) [Missions](https://blog.rkdgroup.com/topic/missions) [Read More](https://blog.rkdgroup.com/how-local-and-regional-nonprofits-can-invest-in-brand-marketing) OR SHARE THIS ARTICLE: ## [How local and regional nonprofits can invest in brand marketing](https://blog.rkdgroup.com/how-local-and-regional-nonprofits-can-invest-in-brand-marketing) We see thousands of brands in a day – just think about how many you’ve alre... By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) |   [Strategy](https://blog.rkdgroup.com/topic/strategy) [Brand](https://blog.rkdgroup.com/topic/brand) [Read More](https://blog.rkdgroup.com/rise-of-cause-marketing) OR SHARE THIS ARTICLE: ## [The rise of meaningfulness and cause marketing](https://blog.rkdgroup.com/rise-of-cause-marketing) Have you ever found yourself pausing and asking, “What’s my purpose?” By [Justin McCord](https://blog.rkdgroup.com/author/justin-mccord) |   [Strategy](https://blog.rkdgroup.com/topic/strategy) [Brand](https://blog.rkdgroup.com/topic/brand) #### Leave a comment: ### Search GroupThinkers ![](https://cdn2.hubspot.net/hubfs/459002/Assets%20Apr/magnifying-glass.png) [![2026 Compass - Blog Rail - 1080x1080](https://blog.rkdgroup.com/hs-fs/hubfs/2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png?width=1080&name=2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png "2026 Compass - Blog Rail - 1080x1080")](https://info.rkdgroup.com/access-the-2026-nonprofit-marketers-compass-report) [![Solid Gold - Blog Rail 2](https://blog.rkdgroup.com/hs-fs/hubfs/Solid%20Gold%20-%20Blog%20Rail%202.png?width=400&height=400&name=Solid%20Gold%20-%20Blog%20Rail%202.png "Solid Gold - Blog Rail 2")](https://info.rkdgroup.com/donor-trust-access) - Latest Posts - Popular Posts [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) [ Fundraising](https://blog.rkdgroup.com/topic/fundraising) [ Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [ Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [What happens when a 'long shot' becomes the leader? | Susan Blouch, Lebanon Rescue Mission](https://blog.rkdgroup.com/what-happens-when-a-long-shot-becomes-the-leader-susan-blouch-lebanon-rescue-mission) [ Podcast](https://blog.rkdgroup.com/topic/podcast) [ Missions](https://blog.rkdgroup.com/topic/missions) [Rossi's Roundup: The fundraising landscape is shifting. Are you ready?](https://blog.rkdgroup.com/rossis-roundup-the-fundraising-landscape-is-shifting.-are-you-ready) [ Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) ### Categories - [Digital Fundraising (180)](https://blog.rkdgroup.com/tag/digital-fundraising) - [Podcast (136)](https://blog.rkdgroup.com/tag/podcast) - [Nonprofit Industry (127)](https://blog.rkdgroup.com/tag/nonprofit-industry) - [Data & Analytics (92)](https://blog.rkdgroup.com/tag/data-analytics) - [Digital Media (69)](https://blog.rkdgroup.com/tag/digital-media) - [Fundraising (55)](https://blog.rkdgroup.com/tag/fundraising) - [Trends (47)](https://blog.rkdgroup.com/tag/trends) - [COVID-19 (42)](https://blog.rkdgroup.com/tag/covid-19) - [Multichannel (41)](https://blog.rkdgroup.com/tag/multichannel) - [Food Banks (38)](https://blog.rkdgroup.com/tag/food-banks) - [Animal Care (37)](https://blog.rkdgroup.com/tag/animal-care) - [Donor Retention (36)](https://blog.rkdgroup.com/tag/donor-retention) - [Mid-Major Donors (35)](https://blog.rkdgroup.com/tag/mid-major-donors) - [Strategy (35)](https://blog.rkdgroup.com/tag/strategy) - [Direct Mail Fundraising (34)](https://blog.rkdgroup.com/tag/direct-mail-fundraising) - [Missions (32)](https://blog.rkdgroup.com/tag/missions) - [Stewardship (31)](https://blog.rkdgroup.com/tag/stewardship) - [Creative (28)](https://blog.rkdgroup.com/tag/creative) - [Leadership (23)](https://blog.rkdgroup.com/tag/leadership) - [Sustainer Donors (20)](https://blog.rkdgroup.com/tag/sustainer-donors) - [Year-End Giving (19)](https://blog.rkdgroup.com/tag/year-end-giving) - [Acquisition (18)](https://blog.rkdgroup.com/tag/acquisition) - [Social Media (18)](https://blog.rkdgroup.com/tag/social-media) - [Cultivation (17)](https://blog.rkdgroup.com/tag/cultivation) - [Email (16)](https://blog.rkdgroup.com/tag/email) - [Google Grant (15)](https://blog.rkdgroup.com/tag/google-grant) - [Optimization (15)](https://blog.rkdgroup.com/tag/optimization) - [SEO (15)](https://blog.rkdgroup.com/tag/seo) - [Data Privacy (14)](https://blog.rkdgroup.com/tag/data-privacy) - [Giving Tuesday (13)](https://blog.rkdgroup.com/tag/giving-tuesday) - [Humanitarian Action (13)](https://blog.rkdgroup.com/tag/humanitarian-action) - [Technology (13)](https://blog.rkdgroup.com/tag/technology) - [Events (12)](https://blog.rkdgroup.com/tag/events) - [Donation Pages (11)](https://blog.rkdgroup.com/tag/donation-pages) - [Health & Hospitals (11)](https://blog.rkdgroup.com/tag/health-hospitals) - [Conversion (10)](https://blog.rkdgroup.com/tag/conversion) - [Brand (9)](https://blog.rkdgroup.com/tag/brand) - [Donor Lifecycle (9)](https://blog.rkdgroup.com/tag/donor-lifecycle) - [Donor-Advised Funds (9)](https://blog.rkdgroup.com/tag/donor-advised-funds) - [Management (8)](https://blog.rkdgroup.com/tag/management) - [RKD (7)](https://blog.rkdgroup.com/tag/rkd) - [Audience-First (6)](https://blog.rkdgroup.com/tag/audience-first) - [Facebook (6)](https://blog.rkdgroup.com/tag/facebook) - [The Salvation Army (6)](https://blog.rkdgroup.com/tag/the-salvation-army) - [GDPR (4)](https://blog.rkdgroup.com/tag/gdpr) - [User Experience (4)](https://blog.rkdgroup.com/tag/user-experience) - [Election (3)](https://blog.rkdgroup.com/tag/election) - [Postal Service (3)](https://blog.rkdgroup.com/tag/postal-service) - [Attribution (2)](https://blog.rkdgroup.com/tag/attribution) - [Capital Campaigns (2)](https://blog.rkdgroup.com/tag/capital-campaigns) - [Conferences (2)](https://blog.rkdgroup.com/tag/conferences) - [Gift Catalog (2)](https://blog.rkdgroup.com/tag/gift-catalog) - [Ministries (2)](https://blog.rkdgroup.com/tag/ministries) - [Mobile (2)](https://blog.rkdgroup.com/tag/mobile) - [CRM (1)](https://blog.rkdgroup.com/tag/crm) - [Corporate giving (1)](https://blog.rkdgroup.com/tag/corporate-giving) - [DRTV (1)](https://blog.rkdgroup.com/tag/drtv) - [Planned Giving (1)](https://blog.rkdgroup.com/tag/planned-giving) see all [![Gen X eBook download](https://blog.rkdgroup.com/hs-fs/hubfs/Gen%20X%20eBook%20download.jpg?width=360&name=Gen%20X%20eBook%20download.jpg "Gen X eBook download")](https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x) ![Rkdgroup](https://blog.rkdgroup.com/hubfs/Rkdgroup%20Sep%202017/Images/footer_logo.png "Rkdgroup") - [Solutions](https://rkdgroup.com/services/) - [Work](https://rkdgroup.com/work/) - [About Us](https://rkdgroup.com/about-us/) - [Blog](https://blog.rkdgroup.com/) - [Contact](https://rkdgroup.com/contact/) [Contact](https://rkdgroup.com/contact) - - - RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. 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