As we head into the heart of year-end giving season—GivingTuesday is on Dec. 3—now is an excellent time to check whether your donation forms are optimized for success. The last thing you want to do is create an unpleasant experience that discourages a donor from giving.
Here is a list of six areas to consider (plus a bonus one for internal purposes):
Want a little more inspiration? Here are a few of our favorite donation forms.
The word “Google” has become so synonymous with web searches that we don’t think twice about using it as a common verb—“Just Google it real quick.” That’s because Google (the brand) dominates search, capturing 89% of searches in the U.S. in the last 12 months.
But some users have gotten frustrated by the ever-growing presence of advertising in Google’s search results along with the dilution of real answers by the flood of content marketing and SEO. They’ve started turning to voice assistants and AI for answers.
Enter SearchGPT, OpenAI’s long-awaited tool to search the internet directly in ChatGPT. According to Search Engine Land, “OpenAI’s ChatGPT search has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., less clutter, less search features, no ads).”
Microsoft’s partnership with OpenAI and its Bing browser present the biggest threat to Google in years. Time will tell how users respond, and nonprofit marketers and fundraisers should consider how they allocate their paid search budgets accordingly.
Source: Search Engine Land
We don’t want to get political here, but politics has played a significant role in changing user behavior on social media sites ever since Elon Musk purchased Twitter in 2022 and rebranded it as X.
Consider the following:
The political polarization across the U.S. appears to be causing a social media polarization. Consider which platforms make the most sense for your nonprofit organization as you plan out your organic and paid social strategies for 2025.