“We don’t speak enough about impact. We don’t invest enough in evaluation and metrics. We don’t treat all of our donors the same. I feel we have to love all of our donors.”
- Angel Aloma, Executive Director of Food for the Poor
In this Season 2 episode, Groupthinkers host Justin McCord chats with Angel Aloma, the Executive Director of Food for the Poor and recipient of the Max Hart Leadership Award. Aloma believes that the key to donor retention is to love them. He wants all fundraisers to ask the question, “What do you give to your donors?”
Listen to learn more about:
Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.
Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.