The New England Direct Marketing Association Awards for Creative Excellence recognize direct marketing standouts across several different channels. NEDMA, the oldest regional direct marketing association in the U.S., held its 38th annual awards show Sept. 5 in Waltham, Massachusetts.
We are honored to have the creative and strategic work we do for our clients recognized by NEDMA and their distinguished group of “out-of-town” judges.
RKD won awards for eight clients – 12 direct mail and seven digital. But most impressively, RKD won the highest honor, “Best of Show” for the Salvation Army, Southern California, “Thanksgiving for 8” campaign.
The package’s creative strategy was to show the prospect how much it would cost for them to host Thanksgiving dinner at their home for eight guests and then show them in comparison how far a gift to The Salvation Army, California South Division would reach.
Here is a complete list of the awards:
American Kidney Fund: October Q&A Acquisition - 2 awards
Brigham and Women’s Hospital: Giving Tuesday Triple Match - 2 awards
Coast Guard Foundation: August Calendar Campaign - 3 awards
Sacramento Food Bank & Family Services: End of Year Triple Match - 1 award
St. Mary’s Food Bank Alliance: Giving Tuesday Campaign – 1 award
St. Mary’s Food Bank Alliance: 31 Days of Giving – 1 award
South Plains Food Bank: Website Redesign – 1 award
Salvation Army, California South Division: Thanksgiving Dinner for 8 – 4 awards
Salvation Army, California South Division: Christmas Labels Acquisition – 3 awards
Utah Food Bank: Giving Tuesday Match – 1 award