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Asha Curran thinks about Giving Tuesday as a movement


"It’s the totality of what I see as Giving Tuesday that makes it so extremely meaningful at a level that really transcends clicking a donate button or writing a check

-Asha Curran, CEO of Giving Tuesday


In this episode of Groupthinkers, our host Justin McCord is joined by Asha Curran, CEO of Giving Tuesday. Curran dives into the history behind Giving Tuesday and why Giving Tuesday is more than just a day – it’s a movement. As modern philanthropy continues to evolve, Curran shares her vision of where Giving Tuesday is headed in the future.


Key Takeaways:

  • How Giving Tuesday got its start
  • The true mission behind Giving Tuesday
  • Where do we go from here?



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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