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Why nonprofits must unite SEO, social and paid media in one strategy

Someone at your organization “owns” paid media. Someone else—often younger ...

By |   Digital Fundraising SEO Digital Media Social Media Data & Analytics
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6 questions you should ask your agency about modeling

My dad shared some great wisdom with me when I was restoring my first car, ...

By |   Data & Analytics
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Infographic: Monthly giving by the numbers in 2025

By |   Data & Analytics Sustainer Donors
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Media mix modeling for nonprofits: Moving from last click to what drives giving

By |   Digital Media Data & Analytics
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Five questions every fundraiser should ask themselves: Inspired by the 2025 benchmarks

Looking back at 2025, charitable organizations navigated a year shaped by e...

By |   Nonprofit Industry Data & Analytics
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Protecting the rhythm: What churn tells us about sustaining donors

Monthly sustaining giving is one of the fastest-growing segments of fundrai...

By |   Data & Analytics Sustainer Donors
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Market research for nonprofit organizations: Elevating your marketing and fundraising

As a nonprofit leader, when you hear the phrase nonprofit market research, ...

By |   Data & Analytics
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2026 digital predictions: The year complexity becomes the strategy

Every year we say digital is getting more complex. In 2026, that stops bein...

By |   Trends Data Privacy Digital Fundraising Email Nonprofit Industry Digital Media Data & Analytics
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Recurring donors, extra gifts and year-end giving

Fundraising follows need. And with increasing 2025 needs, donors have respo...

By |   Data & Analytics Sustainer Donors
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The new era of generosity: Trends in individual giving

We have found ourselves in a giving paradox: Americans are still generous, ...

By |   Trends Data & Analytics

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