The true color of whitemail for fundraising
Nonprofit organizations appreciate donations that come in all shapes and si...
Facebook and Apple are going head-to-head as the fight to weigh consumer data privacy with personalized advertising services continues.
So, you’re ready to use data to empower your fundraising and marketing decisions. Now what?
Nonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionShould nonprofit organizations be concerned about the U.S. Postal Service’s...
By Perry Moore | Trends Direct Mail Fundraising Nonprofit Industry Postal ServiceCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Perry Moore | Direct Mail Fundraising AcquisitionYou might be thinking that interest in gift catalogs fell off years ago, wi...
By Duke Smith | Direct Mail Fundraising Multichannel Gift CatalogWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Wiman | COVID-19 Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceWell, we’ve made it to November. You can kick back and relax as your year-e...
By Lynn Howes | Donor Retention Direct Mail Fundraising Data & AnalyticsIf you work in the nonprofit world, you’ve no doubt felt the buzz surroundi...
By Cara Marinelli | Direct Mail Fundraising Leadership Year-End GivingWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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