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Blogs on Direct Mail Fundraising

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Changes might help USPS, but they’ll hurt nonprofits

The nonprofit industry accounts for 10 percent of all mail volume in the U....

By |   Direct Mail Fundraising Nonprofit Industry Postal Service
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The true color of whitemail for fundraising

Nonprofit organizations appreciate donations that come in all shapes and si...

By |   Direct Mail Fundraising Stewardship Acquisition
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USPS delays: Should nonprofits be worried?

Should nonprofit organizations be concerned about the U.S. Postal Service’s...

By |   Trends Direct Mail Fundraising Nonprofit Industry Postal Service
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FAQ: Cooperative databases and nonprofits

Cooperative databases (better known as co-ops) are a valuable tool for acqu...

By |   Direct Mail Fundraising Acquisition
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Gift catalogs: You don’t need a goat for symbolic giving

You might be thinking that interest in gift catalogs fell off years ago, wi...

By |   Direct Mail Fundraising Multichannel Gift Catalog
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Optimize your acquisition program for the road ahead

We’ve stressed the importance of staying the course despite evidence of an ...

By |   COVID-19 Direct Mail Fundraising Acquisition
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Why cutting acquisition is a terrible idea

After 43 years in direct-response fundraising there’s one thing I will neve...

By |   COVID-19 Direct Mail Fundraising Acquisition
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Postal rate increase could cripple direct mail programs

Could your nonprofit’s direct mail program survive a 40% increase in postal...

By |   Direct Mail Fundraising Nonprofit Industry Postal Service
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Have you checked your donor database lately?

Well, we’ve made it to November. You can kick back and relax as your year-e...

By |   Donor Retention Direct Mail Fundraising Data & Analytics
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Year-end giving: 5 direct mail strategies that work

If you work in the nonprofit world, you’ve no doubt felt the buzz surroundi...

By |   Direct Mail Fundraising Leadership Year-End Giving

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