Changes might help USPS, but they’ll hurt nonprofits
The nonprofit industry accounts for 10 percent of all mail volume in the U....
Often overshadowed by their Baby Boomer and Millennial counterparts, Generation X is used to being overlooked—both in their day-to-day lives and by nonp[...]
When people think about data, their minds often go to spreadsheets full of endless numbers or reports that don’t tell them what they really need to know[...]
The nonprofit industry accounts for 10 percent of all mail volume in the U....
By Tim Kersten | Direct Mail Fundraising Nonprofit Industry Postal ServiceNonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionShould nonprofit organizations be concerned about the U.S. Postal Service’s...
By Perry Moore | Trends Direct Mail Fundraising Nonprofit Industry Postal ServiceCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Perry Moore | Direct Mail Fundraising AcquisitionYou might be thinking that interest in gift catalogs fell off years ago, wi...
By Duke Smith | Direct Mail Fundraising Multichannel Gift CatalogWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Wiman | COVID-19 Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionCould your nonprofit’s direct mail program survive a 40% increase in postal...
By Andrew Laudano | Direct Mail Fundraising Nonprofit Industry Postal ServiceWell, we’ve made it to November. You can kick back and relax as your year-e...
By Lynn Howes | Donor Retention Direct Mail Fundraising Data & AnalyticsIf you work in the nonprofit world, you’ve no doubt felt the buzz surroundi...
By Cara Marinelli | Direct Mail Fundraising Leadership Year-End Giving
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