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Developing inclusive and effective messaging for your fundraising program

Missed our recent Fundraising Refreshments webinar on incorporating DEI pri...

By |   Donor Retention Direct Mail Fundraising Email Creative
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Emails every nonprofit needs in 2023

Email marketing has grown exponentially in the last five years.

By |   Digital Fundraising Email
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Digital maturity checklist for nonprofits in 2023

I recently wrote about the importance of building a mature digital program ...

By |   Digital Fundraising SEO Donation Pages Email
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5 tactics to improve nonprofit e-newsletters

We all know the year-end giving season is essential to providing the funds ...

By |   Strategy Email
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Digital personalization tactics every nonprofit should try

If you’re like me, you probably just got finished binge-watching “Squid Gam...

By |   Digital Fundraising Donation Pages Email Digital Media
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Apple's news won't be the end of email, but it will bring change

We've heard it all before—predictions about the end of email marketing. Aft...

By |   Digital Fundraising Email
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Take your digital fundraising from good to great on a limited budget

We live in a digital world. Email marketing, digital advertising and paid s...

By |   Digital Fundraising Email Cultivation
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Email marketing has grown up in the last decade

Whenever we approach a new decade, it’s always fun to look back to what lif...

By |   Digital Fundraising Email
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Say Goodbye to Email Appends

RKD Group is no longer providing email append services to our clients. In o...

By |   Digital Fundraising Attribution GDPR Email
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6 tips for effective email appeals

Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...

By |   Optimization Digital Fundraising Conversion Email Cultivation

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