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What Gen X’s giving behavior reveals about channel integration

Classically known as the “forgotten middle children,” Generation X has been...

By |   Trends Strategy Multichannel
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Gen X is ready to be the next great giving generation

Generation X can no longer be ignored by nonprofits. In fact—propelled by t...

By |   Trends Strategy Multichannel Fundraising Data & Analytics
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How missions are transforming their brands

I think it’s safe to say that this year has been a humbling one. The pandem...

By |   Strategy Brand Faith
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Ryan Berman thinks about courage as a business model

On this episode of our podcast, Groupthinkers, we sit down with Ryan Berman...

By |   Podcast Strategy Nonprofit Industry
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Ben Labay thinks about conversion optimization

“When you think about an optimization program, it’s all about solving probl...

By |   Podcast Conversion Strategy Data & Analytics
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Erica Waasdorp thinks about monthly giving

In this episode of our podcast, Groupthinkers, we sit down with Erica Waasd...

By |   Podcast Strategy Stewardship Sustainer Donors
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Stewardship cheat sheet for building relationships with mid-level donors

$5.8 billion is lost through a lack of mid-level donor loyalty each year.

By |   Strategy Donor Retention Mid-Major Donors
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Rod Arnold thinks about content marketing for nonprofits

On this episode of our podcast, Groupthinkers, we sit down with Rod Arnold ...

By |   Podcast Strategy Nonprofit Industry
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How local and regional nonprofits can invest in brand marketing

We see thousands of brands in a day – just think about how many you’ve alre...

By |   Strategy Brand
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Field of Dreams report reveals need for digital commitment, now

A recently released report, produced by Wiland, The NonProfit Times and The...

By |   Trends Digital Fundraising Strategy Digital Media

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