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The government has shut down, but your nonprofit's mission can’t

The U.S. government shut down on Oct. 1, 2025. That means federal offices h...

By |   Strategy Creative
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Lapsed recapture: Your best new donors might be the ones you lost

We all know new donor acquisition has been a challenge. And while we see si...

By |   Strategy Direct Mail Fundraising Data & Analytics Audience-First
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Omnichannel is not audience-first

I’ve had lots of conversations about audience-first fundraising and marketi...

By |   Strategy Donor Lifecycle Multichannel Data & Analytics
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Inspiration and adaptation: The dual keys to nonprofit success

Roughly a year ago, right before the Bridge conference, I penned an op-ed i...

By |   Strategy Nonprofit Industry Data & Analytics
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AI tools you can use to boost your fundraising

Vice President of Technology Charles Lehosit shared tips for using AI tools...

By |   Optimization Digital Fundraising Strategy Fundraising
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Nonprofits must adapt to today’s donor acquisition challenges

Ask any nonprofit development director, “How’s your direct mail program goi...

By |   Strategy Acquisition Data & Analytics
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Shifting perception: How relief and development orgs can convert emergency donors

Many relief and development organizations have received unprecedented suppo...

By |   Strategy Fundraising Humanitarian Action
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Inclusive outreach: Examples of successful marketing to diverse communities

The United States is getting more diverse, and that means nonprofit organiz...

By |   Strategy Acquisition Creative
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Inclusive outreach: Build a multicultural marketing framework for donors

Since its founding, the United States has often been referred to as a “melt...

By |   Strategy Acquisition Creative
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Optimize your hospital’s grateful patient program with these simple tips

Grateful patient programs are an important source of new donors for many ho...

By |   Strategy Health & Hospitals

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