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Dave French thinks about Gen X coming into the marketing spotlight

Often overshadowed by their Baby Boomer and Millennial counterparts, Genera...

By |   Podcast
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How nonprofits can use business intelligence to empower decision making

When people think about data, their minds often go to spreadsheets full of ...

By |   Data & Analytics
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Will the Delta variant harm year-end charitable giving?

When will fundraising return to normal for nonprofits?

By |   Nonprofit Industry Year-End Giving Data & Analytics
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Digital maturity: Prepare now for the future of fundraising

In the last six months or so, we’ve been discussing the term “digital matur...

By |   Digital Fundraising
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Jarred Schremmer and Tim Kachuriak think about Gen X’s digital divide

Often overshadowed by their Baby Boomer and Millennial counterparts, Genera...

By |   Podcast Trends Digital Fundraising
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Virtual events: A focus on audience development and engagement

As we’ve all learned in the last 18 months, there are many benefits to virt...

By |   Events
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Privacy changes put emphasis on first-party data

Marketers around the globe got a welcome piece of news recently: Google is ...

By |   Data Privacy Digital Fundraising Data & Analytics
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Food bank generational giving analysis reveals insights on Gen X

Our recent study, The Nonprofit Marketer’s Guide to Gen X, illustrates that...

By |   Trends Food Bank Data & Analytics
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Modeling for fundraising: Let’s clear up any confusion

We hear a lot about data-driven fundraising throughout the industry. That’s...

By |   Data & Analytics
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What Gen X’s giving behavior reveals about channel integration

Classically known as the “forgotten middle children,” Generation X has been...

By |   Trends Strategy Multichannel

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