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Layering your digital media strategy ahead of year-end

What if I told you the most successful year-end fundraising strategies begi...

By |   Conversion Year-End Giving Digital Media
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Using AI to lead digital media audience segmentation

Every year, a new shiny toy comes around that everyone jumps to integrate i...

By |   Conversion Digital Media
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Ben Labay thinks about conversion optimization

“When you think about an optimization program, it’s all about solving probl...

By |   Podcast Conversion Strategy Data & Analytics
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Microsoft Ads: The unsung hero of paid search

ChinLin Pan contributed to this report. Digital advertising is a versatile,...

By |   Conversion Digital Media
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COVID-19 provides nonprofits a rare opportunity for digital ads

The COVID-19 pandemic continues its slow spread across the U.S., and nonpro...

By |   Conversion COVID-19 Digital Media
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Coronavirus and fundraising: Adjusting your digital advertising strategy

The more we’re learning about this novel coronavirus sweeping the globe, th...

By |   Trends Conversion COVID-19 Digital Media
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How do you measure influence?

Digital display ads are effective, flexible, and a great way to target spec...

By |   Digital Fundraising Conversion Attribution Digital Media
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12 donation form best practices for nonprofits

Your digital fundraising growth is directly tied to the effectiveness of yo...

By |   Optimization Digital Fundraising Conversion Donation Pages
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6 tips for effective email appeals

Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s di...

By |   Optimization Digital Fundraising Conversion Email Cultivation
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Google Grant: Troubleshooting common problems

When you first get $10,000 in Google Grant advertising credits, you’re goin...

By |   Google Grant Management Optimization Digital Fundraising Conversion Digital Media

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