Omnichannel is not audience-first
I’ve had lots of conversations about audience-first fundraising and marketi...
Mid-level donors are often the unsung heroes of nonprofit fundraising, yet their potential remains widely untapped. As the SVP of Transformational Givin[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
I’ve had lots of conversations about audience-first fundraising and marketi...
By Jarred Schremmer | Strategy Donor Lifecycle Multichannel Data & AnalyticsYou may be hesitant to admit it, but you know the truth: The world of chari...
By Karla Baldelli | Donor Lifecycle Multichannel Mid-Major Donors46% of donors report that a lack of connection would cause them to give les...
By Justin McCord | Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience CultivationRecently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...
By Andrew Laudano | Strategy Donor Lifecycle Donor Retention Multichannel User ExperienceThroughout 2018, giving trends were positive. Then came December and a surp...
By Justin McCord | Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End GivingHubSpot’s 2018 State of Inbound study noted some serious top marketing chal...
By Shane Thornal | Digital Fundraising Strategy Donor Lifecycle Digital Media CultivationNonprofits have 60 days to get a second gift. If you accomplish this tall t...
By Max Bunch | Strategy Donor Lifecycle Donor Retention Stewardship CultivationThe donor lifecycle is a lens on your donor database that allows you to vie...
By Max Bunch | Donor Lifecycle Donor Retention Stewardship Cultivation
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