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Blogs on Donor Lifecycle

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Mid-level donors: The key to your fundraising future

You may be hesitant to admit it, but you know the truth: The world of chari...

By |   Donor Lifecycle Multichannel Mid-Major Donors
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How to optimize your digital donor acquisition

The recent Field of Dreams report highlights a need for digital transformat...

By |   Digital Fundraising Donor Lifecycle Donor Retention Acquisition Digital Media
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5 Ways to Build a Stronger Donor Connection

46% of donors report that a lack of connection would cause them to give les...

By |   Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience Cultivation
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The Thank You Challenge

Recently published in DMAW Advents Newsletter The 2016 U.S. Trust Study of ...

By |   Strategy Donor Lifecycle Donor Retention Multichannel User Experience
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What Happened to Giving in December 2018?

Throughout 2018, giving trends were positive. Then came December and a surp...

By |   Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End Giving
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The value of impressions & display advertising

HubSpot’s 2018 State of Inbound study noted some serious top marketing chal...

By |   Digital Fundraising Strategy Donor Lifecycle Digital Media Cultivation
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Why the donor lifecycle matters

Fewer than half of donors made repeat gifts to U.S. organizations in the pa...

By |   Optimization Donor Lifecycle Donor Retention Stewardship Acquisition Cultivation
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Five Tips for a Second Gift

Nonprofits have 60 days to get a second gift.  If you accomplish this tall ...

By |   Strategy Donor Lifecycle Donor Retention Stewardship Cultivation
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Why you need to change your approach to multiyear donors

The donor lifecycle is a lens on your donor database that allows you to vie...

By |   Donor Lifecycle Donor Retention Stewardship Cultivation

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