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Jenn Thompson

Jenn Thompson

As Vice President of Digital Strategy at RKD Group, Jenn brings decades of experience working alongside nonprofits to create integrated digital strategies that lead to omnichannel growth and high-value donors. She has been with RKD since 2010, and she provides the digital plan of attack for dozens of nonprofit organizations.

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4 lessons we learned from GivingTuesday 2023

The numbers are in for GivingTuesday 2023, and the results are … well … mix...

By |   Digital Fundraising Giving Tuesday
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Has your food bank reached its digital tipping point?

Let’s think back to 2020.

By |   Digital Fundraising Food Bank
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Inclusive outreach: Build a multicultural marketing framework for donors

Since its founding, the United States has often been referred to as a “melt...

By |   Strategy Acquisition Creative
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Emails that move you: The science of emotion in subject lines

Emotion drives charity.

By |   Digital Fundraising
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Digital tools every nonprofit should have on their radar

In the last year, digital maturity has become a hot topic in the nonprofit ...

By |   Digital Fundraising
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Crypto donations: How nonprofits can get started

The news media has featured huge donations to charity since the days of Car...

By |   Digital Fundraising
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Emails every nonprofit needs in 2023

Email marketing has grown exponentially in the last five years.

By |   Digital Fundraising Email
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Digital maturity checklist for nonprofits in 2023

I recently wrote about the importance of building a mature digital program ...

By |   Digital Fundraising SEO Donation Pages Email
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Why your nonprofit should create its own giving season

As we close out another year of fundraising, I can’t help but reflect on th...

By |   Multichannel Fundraising
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Digital personalization tactics every nonprofit should try

If you’re like me, you probably just got finished binge-watching “Squid Gam...

By |   Digital Fundraising Donation Pages Email Digital Media

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