Emails that move you: The science of emotion in subject lines
Emotion drives charity.
Schools are out, summer is here, and we’re halfway through 2023. In our industry, that means we turn our attention toward year-end fundraising plans. B[...]
Let’s be honest: New donor acquisition is tough.
Emotion drives charity.
By Jenn Thompson | Digital FundraisingIn the last year, digital maturity has become a hot topic in the nonprofit ...
By Jenn Thompson | Digital FundraisingThe news media has featured huge donations to charity since the days of Car...
By Jenn Thompson | Digital FundraisingEmail marketing has grown exponentially in the last five years.
By Jenn Thompson | Digital Fundraising EmailI recently wrote about the importance of building a mature digital progra...
By Jenn Thompson | Digital Fundraising SEO Donation Pages EmailAs we close out another year of fundraising, I can’t help but reflect on th...
By Jenn Thompson | Multichannel FundraisingIf you’re like me, you probably just got finished binge-watching “Squid Gam...
By Jenn Thompson | Digital Fundraising Donation Pages Email Digital MediaFor many nonprofit organizations, it’s easy to focus on producing content t...
By Jenn Thompson | Optimization Digital FundraisingFrom 2020-22, food banks across the nation have experienced historic growth...
By Jenn Thompson | Trends Food BankIn the last six months or so, we’ve been discussing the term “digital matur...
By Jenn Thompson | Digital FundraisingRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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