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Google is closing the door on expanded text ads

Another door is closing at Google—this time on expanded text ads (ETAs).

By |   Google Grant Digital Media
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5 tips to squeeze more out of your Google Ad Grant spend

Google’s Ad Grant program offers incredible benefits for nonprofits of all ...

By |   Google Grant Digital Media
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Google throws nonprofits a curveball with new ad policy

There’s often a fine line between success and failure. And, as summer gives...

By |   Google Grant Digital Media
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Despite Apple's limits, Facebook advertising still delivers

Three months have passed since Apple’s iOS 14.5 update rolled out. Now, we ...

By |   Facebook Digital Media Social Media
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Michelle Hurtado thinks about Google Grants and optimized web

“Nowadays, with online ads being more helpful to users around the world, pe...

By |   Podcast Google Grant Digital Media
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How Google’s latest update could harm nonprofit ads

Keyword control just got a little bit harder with Google Ads’ recent update...

By |   Google Grant Digital Media
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4 digital media trends for nonprofits in 2021

Fundraising in a pandemic has taught us a lot of things. From the switch to...

By |   Trends Digital Media
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How Apple’s iOS 14 update will impact Facebook advertising

Facebook and Apple are going head-to-head as the fight to weigh consumer da...

By |   Digital Fundraising Facebook Digital Media
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2020 year in search: Nonprofit edition

Have you ever seen Google’s annual “Year in Search” report? If not, I encou...

By |   Google Grant Digital Fundraising Digital Media
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Layering your digital media strategy ahead of year-end

What if I told you the most successful year-end fundraising strategies begi...

By |   Conversion Year-End Giving Digital Media

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