Blogs on Data & Analytics

Why fundraising's record first half doesn't feel like one

Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely go...

Why nonprofits must unite SEO, social and paid media in one strategy

Someone at your organization “owns” paid media. Someone else—often younger ...

6 questions you should ask your agency about modeling

My dad shared some great wisdom with me when I was restoring my first car, ...

Infographic: Monthly giving by the numbers in 2025

Media mix modeling for nonprofits: Moving from last click to what drives giving

Five questions every fundraiser should ask themselves: Inspired by the 2025 benchmarks

Looking back at 2025, charitable organizations navigated a year shaped by e...

Protecting the rhythm: What churn tells us about sustaining donors

Monthly sustaining giving is one of the fastest-growing segments of fundrai...

Market research for nonprofit organizations: Elevating your marketing and fundraising

As a nonprofit leader, when you hear the phrase nonprofit market research, ...

2026 digital predictions: The year complexity becomes the strategy

Every year we say digital is getting more complex. In 2026, that stops bein...

Recurring donors, extra gifts and year-end giving

Fundraising follows need. And with increasing 2025 needs, donors have respo...