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It’s time to modernize your fundraising creative for performance

Let’s face it, traditional practices are not working like they used to for ...

By |   Data & Analytics Creative
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Inspiration and adaptation: The dual keys to nonprofit success

Roughly a year ago, right before the Bridge conference, I penned an op-ed i...

By |   Strategy Nonprofit Industry Data & Analytics
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If nonprofits want to accelerate growth, we have to shift our thinking

The landscape of nonprofit fundraising is currently undergoing a radical tr...

By |   Fundraising Nonprofit Industry Data & Analytics
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The future is here: Leveraging data for personalized donor experiences

In today's digital age, the dynamics of donor engagement have shifted drama...

By |   Digital Fundraising Data & Analytics
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Beyond dashboards: Tailoring measurement to nonprofits' unique needs

Whether you realize it or not, we’re all scientists and engineers at heart....

By |   Data & Analytics Technology
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8 major nonprofit fundraising trends as we close out 2023

At this time last year, we took a step back during the busy year-end season...

By |   Digital Fundraising Direct Mail Fundraising Nonprofit Industry Data & Analytics
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The bedrock of nonprofit fundraising: Accurate and accessible data

If you’ve been following my journey here, you’ve probably read about why em...

By |   Data & Analytics
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6 clues in your donor file that could spell trouble ahead

As a seasoned fundraiser or marketer at a nonprofit, you know that the land...

By |   Data & Analytics
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Get more out of GA4

VP of Digital Strategy Jenn Thompson and Software Engineer Kord Hickson sha...

By |   Digital Fundraising Data & Analytics
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Bridging the nonprofit tech gap: 5 key areas of need revealed

In my previous blog post, I shared the idea that the nonprofit industry nee...

By |   Digital Fundraising Data & Analytics Technology

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