Blogs on Audience-First

Lapsed recapture: Your best new donors might be the ones you lost

We all know new donor acquisition has been a challenge. And while we see si...

By Kristen McCool |   Strategy Direct Mail Fundraising Audience-First

From awareness to engagement: Turn interest in your nonprofit into lasting support

Charitable giving doesn’t happen in a single experience—with a few rare exc...

By Jarred Schremmer |   Brand Data & Analytics Audience-First

10 audiences you didn’t know your nonprofit had

How do you know what you don’t know?

By Jenn Thompson |   Digital Fundraising Multichannel Data & Analytics Audience-First