10 audiences you didn’t know your nonprofit had
How do you know what you don’t know?
Before making RKD Group my home, I spent my career in the nonprofit sector. That included leading marketing and annual giving at the University of Conne[...]
Charitable giving doesn’t happen in a single experience—with a few rare exceptions.
How do you know what you don’t know?
By Jenn Thompson | Digital Fundraising Multichannel Data & Analytics Audience-FirstIn 2024 I selected the word “realize” as my word of the year. I talked abou...
By Justin McCord | Multichannel Nonprofit Industry Data & Analytics Giving TuesdayI’ve had lots of conversations about audience-first fundraising and marketi...
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By RKD Group | MultichannelAccording to RKD’s 2023 study Solid Gold: The Nonprofit Marketer's Guide to...
By Cara Marinelli | Multichannel Humanitarian ActionEver since COVID-19 became a national emergency in March of 2020, two words...
By Max Bunch | Multichannel Nonprofit IndustryInflation is back after a 40-year hiatus.
By Tim Kersten | Digital Fundraising Direct Mail Fundraising Multichannel Nonprofit IndustryIn the last two years, QR codes have made quite the comeback.
By Lianne Raices | Strategy MultichannelAs we close out another year of fundraising, I can’t help but reflect on th...
By Jenn Thompson | Multichannel FundraisingCapital campaigns are an exciting time for many nonprofit organizations, bu...
By Dustin Riddle | Strategy Multichannel Capital Campaigns
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