Blogs on Multichannel

From rescue to routine: How direct mail and digital grow monthly donors in animal care

Maegan Hoffmann, Director of Digital Strategy, also contributed to this blo...

Dynamic Creative Optimization: Why smarter creative delivers better fundraising

The hidden-gem media channels nonprofits shouldn’t ignore

Driving local impact: How The Salvation Army uses localization tactics across channels

For The Salvation Army, “Doing the Most Good” happens one community at a ti...

10 audiences you didn’t know your nonprofit had

How do you know what you don’t know?

Lessons from 2024: Realizing progress in nonprofit fundraising

In 2024 I selected the word “realize” as my word of the year. I talked abou...

Omnichannel is not audience-first

I’ve had lots of conversations about audience-first fundraising and marketi...

Our top client innovations from 2023

2023 wasn’t short of challenges—the economy made acquisition more challengi...

How one nonprofit is tackling mental health

According to RKD’s 2023 study Solid Gold: The Nonprofit Marketer's Guide to...

How can nonprofits prepare for fundraising during an economic downturn?

Ever since COVID-19 became a national emergency in March of 2020, two words...