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Blogs on Multichannel

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Dynamic Creative Optimization: Why smarter creative delivers better fundraising

By |   Multichannel Digital Media Creative
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The hidden-gem media channels nonprofits shouldn’t ignore

By |   Multichannel Digital Media
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Driving local impact: How The Salvation Army uses localization tactics across channels

For The Salvation Army, “Doing the Most Good” happens one community at a ti...

By |   Multichannel The Salvation Army
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10 audiences you didn’t know your nonprofit had

How do you know what you don’t know?

By |   Digital Fundraising Multichannel Data & Analytics Audience-First
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Lessons from 2024: Realizing progress in nonprofit fundraising

In 2024 I selected the word “realize” as my word of the year. I talked abou...

By |   Multichannel Nonprofit Industry Data & Analytics Giving Tuesday
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Omnichannel is not audience-first

I’ve had lots of conversations about audience-first fundraising and marketi...

By |   Strategy Donor Lifecycle Multichannel Data & Analytics
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Our top client innovations from 2023

2023 wasn’t short of challenges—the economy made acquisition more challengi...

By |   Multichannel
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How one nonprofit is tackling mental health

According to RKD’s 2023 study Solid Gold: The Nonprofit Marketer's Guide to...

By |   Multichannel Humanitarian Action
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How can nonprofits prepare for fundraising during an economic downturn?

Ever since COVID-19 became a national emergency in March of 2020, two words...

By |   Multichannel Nonprofit Industry
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Why inflation should not stop you from fundraising success

Inflation is back after a 40-year hiatus.

By |   Digital Fundraising Direct Mail Fundraising Multichannel Nonprofit Industry

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