How to start prioritizing web accessibility
You may remember a recent blog post I shared to put some of the basics of w...
We've heard it all before—predictions about the end of email marketing. After all, why would any nonprofit organization use this antiquated channel when[...]
One of the hazards of working in the nonprofit industry is the turnover rate. A recent study by Nonprofit HR found that 45% of nonprofit employees will [...]
You may remember a recent blog post I shared to put some of the basics of w...
By Charles Watts | Optimization Digital FundraisingBy now you’re probably aware of the importance of an optimized website. Sea...
By Charles Watts | Optimization Digital FundraisingEMAIL DO's You’re sending emails, but are they reaching full potential? Tip...
By Jenn Thompson | Trends Optimization Digital Fundraising Strategy Food Bank46% of donors report that a lack of connection would cause them to give les...
By Justin McCord | Optimization Digital Fundraising Strategy Donor Lifecycle Donor Retention User Experience CultivationThroughout 2018, giving trends were positive. Then came December and a surp...
By Justin McCord | Trends Optimization Strategy Donor Lifecycle Donor Retention Multichannel Fundraising Nonprofit Industry Year-End GivingThe government shutdown began December 22, 2018 and started to leave a sign...
By Jenn Thompson | Trends Optimization Digital Fundraising Strategy Disaster Food BankWith the turn of each calendar year, digital marketers must evaluate what’s...
By Justin McCord | Trends Optimization Digital Fundraising Nonprofit IndustryWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors made repeat gifts to U.S. organizations in the pa...
By Max Bunch | Optimization Donor Lifecycle Donor Retention Stewardship Acquisition CultivationDonation page design is both science and art. We’ve seen small design chang...
By Justin McCord | Optimization Digital Fundraising Conversion Donation Pages Creative
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