Is direct mail acquisition stabilizing? Signs point to yes
Direct mail acquisition has faced a bumpy road over the last several years.
Let’s once again dive into the depths of the RKD Animal Care Benchmark, and this time, let’s look at year-over-year retention rates. This overall rate a[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
Direct mail acquisition has faced a bumpy road over the last several years.
By Anne Lobban | Direct Mail Fundraising Acquisition Data & AnalyticsThe current fundraising landscape has brought a major pain point for many n...
By Stephanie Kirk | Acquisition Health & HospitalsAsk any nonprofit development director, “How’s your direct mail program goi...
By Anne Lobban | Strategy Acquisition Data & AnalyticsThe United States is getting more diverse, and that means nonprofit organiz...
By Mario Salman | Strategy Acquisition CreativeSince its founding, the United States has often been referred to as a “melt...
By Jenn Thompson | Strategy Acquisition CreativeLet’s be honest: New donor acquisition is tough.
By RKD Group | Acquisition Data & AnalyticsAs acquired, so renewed.
By Renee Falconer | Direct Mail Fundraising AcquisitionA big topic of focus in the nonprofit industry is the need for digital tran...
By Jarred Schremmer | Digital Fundraising Acquisition Digital MediaNonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionFor nonprofit organizations, nothing makes an impact on people quite like v...
By Duke Smith | DRTV Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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