The true color of whitemail for fundraising
Nonprofit organizations appreciate donations that come in all shapes and si...
In the fundraising space, emotionally connecting with donors and prospects is essential. And video provides a medium of connection that few other types [...]
Google Analytics (GA) is a powerful tool for nonprofit marketers looking to measure the impact and efficiency of their online campaigns. It’s easily one[...]
Nonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionFor nonprofit organizations, nothing makes an impact on people quite like v...
By Duke Smith | DRTV Acquisition CultivationAs Abraham Lincoln said, “The best way to predict the future is to create i...
By Thalamus "T" Hill | COVID-19 Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Perry Moore | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Wiman | COVID-19 Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionThe recent Field of Dreams report highlights a need for digital transformat...
By Jarred Schremmer | Digital Fundraising Donor Lifecycle Donor Retention Acquisition Digital MediaWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors made repeat gifts to U.S. organizations in the pa...
By Max Bunch | Optimization Donor Lifecycle Donor Retention Stewardship Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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