We tested reactivating newly lapsed donors in acquisition. Here’s what happened.
As acquired, so renewed.
While digital transformation has been on the rise for nonprofits over the last few years, 2023 will be a year of significant digital investment.
This is a safe place—a place where I can be honest, right? I have no idea what is going to happen in 2023. I’ve learned to release it, and you should to[...]
As acquired, so renewed.
By Renee Falconer | Direct Mail Fundraising AcquisitionA big topic of focus in the nonprofit industry is the need for digital tran...
By Jarred Schremmer | Digital Fundraising Acquisition Digital MediaNonprofit organizations appreciate donations that come in all shapes and si...
By George Zhang | Direct Mail Fundraising Stewardship AcquisitionFor nonprofit organizations, nothing makes an impact on people quite like v...
By Duke Smith | DRTV Acquisition CultivationAs Abraham Lincoln said, “The best way to predict the future is to create i...
By Thalamus "T" Hill | COVID-19 Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Perry Moore | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Wiman | Direct Mail Fundraising AcquisitionAfter 43 years in direct-response fundraising there’s one thing I will neve...
By Tim Kersten | COVID-19 Direct Mail Fundraising AcquisitionWhy are you writing to me today?
By Billy Vaudry | Optimization Strategy Direct Mail Fundraising Acquisition CultivationFewer than half of donors made repeat gifts to U.S. organizations in the pa...
By Max Bunch | Optimization Donor Lifecycle Donor Retention Stewardship Acquisition Cultivation
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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