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Goodbye, LTV! Why LTN is the future of acquisition

Let’s be honest: New donor acquisition is tough.

By |   Acquisition Data & Analytics
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We tested reactivating newly lapsed donors in acquisition. Here’s what happened.

As acquired, so renewed.  

By |   Direct Mail Fundraising Acquisition
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How to optimize your digital donor acquisition

A big topic of focus in the nonprofit industry is the need for digital tran...

By |   Digital Fundraising Acquisition Digital Media
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The true color of whitemail for fundraising

Nonprofit organizations appreciate donations that come in all shapes and si...

By |   Direct Mail Fundraising Stewardship Acquisition
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10 foundational elements to DRTV success

For nonprofit organizations, nothing makes an impact on people quite like v...

By |   DRTV Acquisition Cultivation
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Using data to guide you through the pathway of acquisition

As Abraham Lincoln said, “The best way to predict the future is to create i...

By |   COVID-19 Acquisition Data & Analytics
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FAQ: Cooperative databases and nonprofits

Cooperative databases (better known as co-ops) are a valuable tool for acqu...

By |   Direct Mail Fundraising Acquisition
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Optimize your acquisition program for the road ahead

We’ve stressed the importance of staying the course despite evidence of an ...

By |   Direct Mail Fundraising Acquisition
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Why cutting acquisition is a terrible idea

After 43 years in direct-response fundraising there’s one thing I will neve...

By |   COVID-19 Direct Mail Fundraising Acquisition
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Direct mail: The power of your offer

Why are you writing to me today?

By |   Optimization Strategy Direct Mail Fundraising Acquisition Cultivation

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