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Justin Wheeler thinks about agility in marketing

“Organizations have made this pivot in an almost seamless manner and it has uninterrupted so many nonprofit’s revenue goals for the year.”

- Justin Wheeler, Co-Founder and CEO of Funraise



In this unique two-part episode of Groupthinkers, we’re joined by Co-Founder and CEO of Funraise Justin Wheeler both before and after the start of the pandemic. Prior to the pandemic, we sat down with Justin to discuss the importance of technology adoption and digital transformation for nonprofits. After the pandemic, Justin returned for Part 2, to reflect on the forced adoption of digital and the explosion of streaming.

What to think about:

  • How nonprofit organizations can prioritize technology
  • Using digital to transform traditional fundraising channels
  • Why now is the time to be agile



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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