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Chris Thomas

Chris Thomas

As Vice President, Client Strategy, at RKD Group, Chris Thomas brings more than 25 years of fundraising experience working for both agencies and nonprofit organizations, including some of Canada’s most notable NGOs. He served eight years as a Director with World Vision Canada, overseeing areas such as direct mail acquisition and cultivation, child sponsorship broadcast acquisition, Artists & Associates, Chinese Ministries and others.

After World Vision, Chris served as Vice President, Fundraising and Communications, for CARE Canada, where he was responsible for developing and managing brand and generating private-sector revenue from direct response and major gift programs. He previously provided senior fundraising leadership to organizations including Leukemia Research Fund of Canada, Toronto Rehabilitation Hospital and the Metropolitan Toronto Zoo. His background covers a wide range of expertise, including brand management and development, donor cultivation and acquisition, major-gift and legacy programs and new-product development.

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What I wish I had known before switching from nonprofit to agency

I started my career on the charity side, where I spent roughly two decades ...

By |   Fundraising Leadership
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National nonprofits and the struggle for relevance

One of the biggest trends that has stood out during the COVID-19 pandemic i...

By |   Trends COVID-19 Mid-Major Donors Nonprofit Industry

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