--- title: RKD GroupThinkers Blog | Jen Doak-Mathewson description: Jen is a mission-driven marketing and communications leader with over 16 years of experience helping nonprofits grow and engage their communities. As a Digital Strategy Director at RKD Group, she brings a data-informed, donor-centric approach to fundraising, ensuring organizations have the strategies and insights needed to thrive.Passionate about clarity and efficiency, Jen believes in crafting compelling messages that inspire action while making complex ideas simple. --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ![Jen Doak-Mathewson](https://blog.rkdgroup.com/hubfs/1525189346011.jpg) ## Jen Doak-Mathewson Jen is a mission-driven marketing and communications leader with over 16 years of experience helping nonprofits grow and engage their communities. As a Digital Strategy Director at RKD Group, she brings a data-informed, donor-centric approach to fundraising, ensuring organizations have the strategies and insights needed to thrive.Passionate about clarity and efficiency, Jen believes in crafting compelling messages that inspire action while making complex ideas simple. ## Featured Post   [Dawn Opel](https://blog.rkdgroup.com/author/dawn-opel) ## [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans) Ask a food bank fundraiser to describe their plan, and you'll usually hear about the annual calendar. Appeals, the year-end campaign, Hunger Action Mont\[...\] [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Read More](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans)   [Lori Collins](https://blog.rkdgroup.com/author/lori-collins) ## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\] [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) ## Recent Posts ### Posts by Jen Doak-Mathewson [Read More](https://blog.rkdgroup.com/retaining-monthly-donors-amid-rising-need) OR SHARE THIS ARTICLE: ## [From surge to sustain: Retaining monthly donors amid rising need](https://blog.rkdgroup.com/retaining-monthly-donors-amid-rising-need) Times of high need are also times of high generosity. During the next disas... By [Jen Doak-Mathewson](https://blog.rkdgroup.com/author/jen-doak-mathewson) |   [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Sustainer Donors](https://blog.rkdgroup.com/topic/sustainer-donors) [Read More](https://blog.rkdgroup.com/5-ways-food-banks-can-adapt-messaging-during-the-government-shutdown) OR SHARE THIS ARTICLE: ## [5 ways food banks can adapt messaging during the government shutdown](https://blog.rkdgroup.com/5-ways-food-banks-can-adapt-messaging-during-the-government-shutdown) When the federal government shut down this fall, food banks across the coun... By [Jen Doak-Mathewson](https://blog.rkdgroup.com/author/jen-doak-mathewson) |   [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Read More](https://blog.rkdgroup.com/should-your-nonprofit-work-with-an-agency-or-remain-in-house) OR SHARE THIS ARTICLE: ## [Should your nonprofit work with an agency or remain in-house?](https://blog.rkdgroup.com/should-your-nonprofit-work-with-an-agency-or-remain-in-house) Before making RKD Group my home, I spent my career in the nonprofit sector.... By [Jen Doak-Mathewson](https://blog.rkdgroup.com/author/jen-doak-mathewson) |   [Leadership](https://blog.rkdgroup.com/topic/leadership) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) #### Leave a comment: ### Search GroupThinkers ![](https://cdn2.hubspot.net/hubfs/459002/Assets%20Apr/magnifying-glass.png) [![2026 Compass - Blog Rail - 1080x1080](https://blog.rkdgroup.com/hs-fs/hubfs/2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png?width=1080&name=2026%20Compass%20-%20Blog%20Rail%20-%201080x1080.png "2026 Compass - Blog Rail - 1080x1080")](https://info.rkdgroup.com/access-the-2026-nonprofit-marketers-compass-report) [![Solid Gold - Blog Rail 2](https://blog.rkdgroup.com/hs-fs/hubfs/Solid%20Gold%20-%20Blog%20Rail%202.png?width=400&height=400&name=Solid%20Gold%20-%20Blog%20Rail%202.png "Solid Gold - Blog Rail 2")](https://info.rkdgroup.com/donor-trust-access) - Latest Posts - Popular Posts [Your food bank needs two fundraising plans](https://blog.rkdgroup.com/your-food-bank-needs-two-fundraising-plans) [Food Banks](https://blog.rkdgroup.com/topic/food-banks) [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one) [Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [What happens when a 'long shot' becomes the leader? 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