Major donors are researching you! Do you pass the ‘headline test’?
Does your nonprofit pass the headline test?
Let’s face it: Fundraising isn’t exactly on the cutting edge of innovation. For an industry that prides itself on human connection, we sometimes act lik[...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Does your nonprofit pass the headline test?
By Katie Gordon-Wheat | Mid-Major DonorsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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