Major donors are researching you! Do you pass the ‘headline test’?
Does your nonprofit pass the headline test?
GivingTuesday’s latest analysis on “The Perception Effect” confirms something many in the nonprofit space have probably felt firsthand: When people see [...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Does your nonprofit pass the headline test?
By Katie Gordon-Wheat | Mid-Major DonorsRKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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