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Renee Falconer

Renee Falconer

Renee Falconer is an Account Director, Client Success at RKD Group, where she works with nonprofits to create robust strategies to fuel their missions and make a difference driven by her natural curiosity about data and behavior.

Featured Post

  Lori Collins

Market research for nonprofit organizations: Elevating your marketing and fundraising

As a nonprofit leader, when you hear the phrase nonprofit market research, you might think of large budgets, lengthy timelines, and complicated methodol[...]

Data & Analytics
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Recent Posts

Posts by Renee Falconer

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5 steps to acquiring more donor-advised fund (DAF) gifts

Nonprofits across all sectors—from health and hospitals to animal welfare a...

By Renee Falconer |   Donor-Advised Funds Health & Hospitals
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We tested reactivating newly lapsed donors in acquisition. Here’s what happened.

As acquired, so renewed.

By Renee Falconer |   Direct Mail Fundraising Acquisition

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AI SEO marketing: Why nonprofits need to prepare for AI search now
 Digital Fundraising  SEO
Market research for nonprofit organizations: Elevating your marketing and fundraising
 Data & Analytics
From awareness to first choice: Why primacy matters for missions
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