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Renee Falconer

Renee Falconer

Renee Falconer is an Account Director, Client Success at RKD Group, where she works with nonprofits to create robust strategies to fuel their missions and make a difference driven by her natural curiosity about data and behavior.

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  Kristen McCool

Lapsed recapture: Your best new donors might be the ones you lost

We all know new donor acquisition has been a challenge. And while we see signs of acquisition stabilizing this year, it’s not the only game in town to g[...]

Strategy Direct Mail Fundraising Data & Analytics Audience-First
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Recent Posts

Posts by Renee Falconer

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5 steps to acquiring more donor-advised fund (DAF) gifts

Nonprofits across all sectors—from health and hospitals to animal welfare a...

By Renee Falconer |   Donor-Advised Funds Health & Hospitals
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We tested reactivating newly lapsed donors in acquisition. Here’s what happened.

As acquired, so renewed.

By Renee Falconer |   Direct Mail Fundraising Acquisition

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