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Renee Falconer

Renee Falconer

Renee Falconer is an Account Director, Client Success at RKD Group, where she works with nonprofits to create robust strategies to fuel their missions and make a difference driven by her natural curiosity about data and behavior.

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6 questions you should ask your agency about modeling

My dad shared some great wisdom with me when I was restoring my first car, a 1969 Volkswagen Beetle.

Data & Analytics
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Posts by Renee Falconer

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Why direct mail still matters in a digital-first world

For years, the fundraising conversation has centered on digital transformat...

By Renee Falconer |   Digital Fundraising Direct Mail Fundraising
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5 steps to acquiring more donor-advised fund (DAF) gifts

Nonprofits across all sectors—from health and hospitals to animal welfare a...

By Renee Falconer |   Donor-Advised Funds Health & Hospitals
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We tested reactivating newly lapsed donors in acquisition. Here’s what happened.

As acquired, so renewed.

By Renee Falconer |   Direct Mail Fundraising Acquisition

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