Shannon McCracken, Max Bunch and Josh McQueen think about the end of 2020

“The great thing about donors is that in general they’re optimistic – becau...

Google Analytics 4: How nonprofits should handle the switch

By now you’ve probably heard the news of Google’s latest announcement.

Justin Wheeler thinks about agility in marketing

“Organizations have made this pivot in an almost seamless manner and it has...

Cathy Folkes thinks about nonprofit data and risk management

Maribel Morey thinks about learning from philanthropy’s past

“Philanthropies and nonprofits are, by definition, there to serve the publi...

RKD Insights: Welcome to the future of data-driven fundraising and marketing

Have you heard the news? We just announced the formation of RKD Insights! W...

SEO: Looming Google changes mean nonprofits must act now

Ryan Berman thinks about courage as a business model

On this episode of our podcast, Groupthinkers, we sit down with Ryan Berman...

Q&A: Is asking for planned giving ethical during a pandemic?

Whenever emergencies arise, nonprofit fundraisers frequently find themselve...

Ben Labay thinks about conversion optimization

“When you think about an optimization program, it’s all about solving probl...