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From awareness to first choice: Why primacy matters for missions

I have spent decades walking alongside missions that do extraordinary work....

By |   Missions Creative
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The government has shut down, but your nonprofit's mission can’t

The U.S. government shut down on Oct. 1, 2025. That means federal offices h...

By |   Strategy Data & Analytics Creative
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Dynamic creative optimization helps nonprofits reach the right audiences

In my last blog post, I wrote about how we are leading our clients to moder...

By |   Data & Analytics Creative
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It’s time to modernize your fundraising creative for performance

Let’s face it, traditional practices are not working like they used to for ...

By |   Data & Analytics Creative
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Bridge Conference 2024: 4 key takeaways for nonprofits

Did you miss the excitement at Bridge Conference 2024? Don’t worry; I've go...

By |   Conferences Fundraising Leadership RKD Creative Technology
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Citygate 2024: Talent, tools and technology

Did you miss the news at Citygate 2024 and want to catch up? Check it out h...

By |   Conferences Fundraising Leadership RKD Creative Technology
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AI and nonprofit creative: Balancing automation with ethics

I’m a big fan of AI. That may be an unpopular opinion—but hear me out.

By |   Creative Technology
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How to transform your newsletters to be donor-centric

Missed our recent Fundraising Refreshments webinar on crafting stories arou...

By |   Donor Retention Direct Mail Fundraising Fundraising Creative
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How to craft captivating videos that engage your donors

Missed our recent Fundraising Refreshments webinar on tips to creating enga...

By |   Digital Fundraising Digital Media Creative
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How to craft stories around your content

Missed our recent Fundraising Refreshments webinar on crafting stories arou...

By |   Digital Fundraising Donor Retention Direct Mail Fundraising Fundraising Creative

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