--- title: Is your mail restriction coding costing you money? description: It's easy to put mail restriction coding on autopilot, but did you know it could be costing your nonprofit money or leaving revenue on the table? image: https://blog.rkdgroup.com/hubfs/32802-RKD-cleanupdm.jpg --- [![](https://blog.rkdgroup.com/hs-fs/hubfs/210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png?width=157&name=210111-RKD-Groupthinkers-Rebranded-Logo-Blog-png.png)](https://blog.rkdgroup.com) - [Solutions](https://rkdgroup.com/services/) - [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/) - [Monthly Giving](https://rkdgroup.com/services/monthly-giving/) - [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/) - [Personalization](https://rkdgroup.com/services/personalization/) - [Connectors](https://rkdgroup.com/services/connectors/) - [Machine Learning](https://rkdgroup.com/services/machine-learning/) - [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Causes](https://rkdgroup.com/causes/) - [Animal Care](https://rkdgroup.com/causes/animal-care/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/) - [Humanitarian](https://rkdgroup.com/causes/humanitarian/) - [Missions](https://rkdgroup.com/causes/missions/) - [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://rkdgroup.com/results?cat=acquisition) - [Digital](https://rkdgroup.com/results?cat=digital) - [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs) - [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics) - [Direct Mail](https://rkdgroup.com/results?cat=direct-mail) - [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy) - [Data Management](https://rkdgroup.com/results?cat=data-management) - [Media](https://rkdgroup.com/results?cat=media) - [Website Development](https://rkdgroup.com/results?cat=website-development) - [Resources](https://rkdgroup.com/insights/) - [Blog](https://blog.rkdgroup.com/) - [Benchmarks](https://info.rkdgroup.com/benchmarks) - [Webinars](https://info.rkdgroup.com/webinars) - [Ebooks + Research](https://info.rkdgroup.com/ebooks-research) - [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Field Guides](https://info.rkdgroup.com/field-guides) - [About Us](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Let's Chat](https://rkdgroup.com/lets-chat/) #### Subscribe to our blog ### Subscribe to Email Updates ## Featured Post   [RKD Group](https://blog.rkdgroup.com/author/rkd-group) ## [What happens when a 'long shot' becomes the leader? | Susan Blouch, Lebanon Rescue Mission](https://blog.rkdgroup.com/what-happens-when-a-long-shot-becomes-the-leader-susan-blouch-lebanon-rescue-mission) “They are never going to give this job to a woman,” a friend told Susan Blouch. 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A third person (or maybe no one\[...\] [Digital Fundraising](https://blog.rkdgroup.com/topic/digital-fundraising) [SEO](https://blog.rkdgroup.com/topic/seo) [Digital Media](https://blog.rkdgroup.com/topic/digital-media) [Social Media](https://blog.rkdgroup.com/topic/social-media) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) [Read More](https://blog.rkdgroup.com/why-nonprofits-must-unite-seo-social-and-paid-media-in-one-strategy) ## Recent Posts [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics) # Is your mail restriction coding costing you money? By [RKD Group](https://blog.rkdgroup.com/author/rkd-group) Missed our recent Fundraising Refreshments webinar on mail restriction coding? Here's a recap. ![](https://fast.wistia.com/embed/medias/sqkyqmjwe0/swatch) - **2:03** Scenario 1: Conflicting codes - **4:33** Scenario 2: Once-a-year but not donating - **10:29** Scenario 3: Multiple gifts Mail restriction coding is one of those things that can be easy to overlook when schedules get full.   I know what you may be thinking: “We already have very clear mail codes that tell us who to mail and who not to mail.” And while that may be true, what if I told you that these same codes may be costing your organization money—or even leaving revenue on the table?   That’s why it’s always important to [check in on your donor database](https://blog.rkdgroup.com/have-you-checked-your-donor-database-lately) and “do not mail” codes from time to time.  I recently hosted a 20-minute webinar to dive into this topic, and you may be surprised at some of the examples I have to share. Here’s a quick peek at the first one:    ## **Conflicting codes**  We recently completed a code assessment for one of our clients, and we found some conflicting codes within their data. Take a look at the five donors listed below. See how each of them have a “do not mail” solicit code assigned to them?  ![Conflicting Code Sample](https://blog.rkdgroup.com/hs-fs/hubfs/Conflicting%20Code%20Sample.png?width=624&name=Conflicting%20Code%20Sample.png) While that alone isn’t an issue, what does become a problem is that they also have multiple additional solicit codes, like “January appeal only” or “April appeal only,” etc. When you have conflicting codes like this, there are two main things you need to take the time to assess: 1. Was it just an oversight? It could be that whoever was entering the codes forgot to remove all other solicit codes when they added “do not mail.” 2. If that’s not the case, then it’s important to talk about why, when and who should be mailed on a case-by-case basis. You may be missing out on revenue by not mailing donors who are willing to give once a year. Watch the recording above for more, and as always, feel free to [contact us](https://rkdgroup.com/contact/) if you have any questions about mail coding or data hygiene! ### [RKD Group](https://blog.rkdgroup.com/author/rkd-group) RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible. 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