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Nate Andorsky thinks about behavioral science

“What are the social, emotional and cognitive factors that actually drive decision-making? And then use that as the foundation to build a fundraising campaign? These have a higher likelihood of success because you’re not just throwing things at a wall.”

- Nate Andorsky, CEO of Creative Science and author of "Decoding the Why"

Using behavioral science to guide fundraising

In this episode of our podcast, Groupthinkers, we sit down with Nate Andorsky, CEO of Creative Science and author of "Decoding the Why." Andorsky discusses the basic principles of behavioral science and how nonprofit organizations can use it to drive fundraising and marketing decisions.

What to think about:

  • Using behavioral science to shape fundraising and marketing
  • Letting data drive your decisions
  • How the closeness effect impacts nonprofits



Want more?

Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 5, as we drop new episodes over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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