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Nick Ellinger thinks about the nonprofit winter


"A lot of what we need to survive the winter to come is already with us. It’s just in different organizations, different minds, and different heads.”

-Nick Ellinger,  Chief Brand Officer at Moore DM Group


In this episode of Groupthinkers, our host, Justin McCord, is joined by Nick Ellinger,  Chief Brand Officer at Moore DM Group and former Editor at The Agitator. Ellinger thinks about the decrease in donor giving and increase in competition – what he calls the nonprofit winter. Listen in for his recommendations on how nonprofits can survive it.


Listen to learn more about:

    • The nonprofit winter blustering around us
    • Building commitment among donors
    • How organizations can work better together



Groupthinkers is the podcast for nonprofit marketers by RKD Group. This is a must-listen experience of thought-provoking content that inspires insight on the industry and strategic decisions. Groupthinkers brings together innovators and curators in nonprofit marketing, branding and direct response to tackle the major issues facing nonprofits today. Be sure to tune in for Season 3, as we drop new episodes each Tuesday over the next few months.

Subscribe today on iTunes, Stitcher, Spotify or Soundcloud.

RKD Group

RKD Group is North America's leading fundraising and marketing services provider to hundreds of nonprofit organizations, including hospitals, social service, disease research, animal welfare, rescue missions, and faith-based charities. RKD Group’s omnichannel approach leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive online and offline engagements and donations. With a growing team of professionals, RKD Group creates breakthroughs never thought possible.

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