As the child of immigrants from West Africa, Floyd Jones recalls going back home to visit and seeing people lined up outside his family’s house, knowing his parents were always there to offer resources and work. So helping others has always been “part of my DNA,” Floyd says.
Fast forward to today, Floyd is a speaker, a coach and a community builder. The founder of BackBlack, he’s raised over $2 million for black-led nonprofits. He is a catalyst for change, and energizes everyone in his vicinity.
In this episode of “RKD Group: Thinkers,” Floyd chats about how music and movement-building shaped his approach to fundraising and why he treats AI as an amplifier, not a replacement, for human connection.
He shares:
- The moment he realized you can “use funds to fuel good” (after helping raise $300K for a youth center)
- His “Four Cs of community-building”: Captivate, Communicate, Convert, Catapult
- Why community-led growth beats doing it “for” the community, and how to invite co-ownership
- A practical system for focusing on work that gives energy (and automating what drains it)
- His “six-figure rule” for staying focused instead of chasing every shiny object
- “AI ain’t I”: it can amplify your impact, not replace it
- His leadership mantra: Be intentional with your time and protect your joy
Show Chapters
- 00:00 – Episode intro (Halloween recording + costumes)
- 06:12 – Where Floyd’s energy and purpose come from
- 16:08 – What holds people back + where to start
- 17:26 – The Four Cs: Captivate, Communicate, Convert, Catapult
- 24:35 – Avoiding “on to the next thing” + Floyd’s six-figure rule
- 29:24 – “AI ain’t I”: using AI to amplify, not replace
- 34:10 – What’s bringing joy now (new keynote announcement)
- 36:44 – Outro & partner with RKD Group
Meet our guest
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