Is direct mail acquisition stabilizing? Signs point to yes
Direct mail acquisition has faced a bumpy road over the last several years.
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Direct mail acquisition has faced a bumpy road over the last several years.
By Anne Lobban | Direct Mail Fundraising Acquisition Data & AnalyticsAsk any nonprofit development director, “How’s your direct mail program goi...
By Anne Lobban | Strategy Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising Acquisition
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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