Is direct mail acquisition stabilizing? Signs point to yes
Direct mail acquisition has faced a bumpy road over the last several years.
Let’s once again dive into the depths of the RKD Animal Care Benchmark, and this time, let’s look at year-over-year retention rates. This overall rate a[...]
At this year’s Google I/O, AI stole the spotlight—with major updates that will reshape how users search, how ads are delivered and how marketers measure[...]
Direct mail acquisition has faced a bumpy road over the last several years.
By Anne Lobban | Direct Mail Fundraising Acquisition Data & AnalyticsAsk any nonprofit development director, “How’s your direct mail program goi...
By Anne Lobban | Strategy Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising Acquisition
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