---
title: RKD GroupThinkers Blog | Anne Lobban
description: Anne Lobban brings more than 15 years of experience in list management, media planning and audience targeting to RKD Group. As Vice President, List Services, Anne and her team of dedicated professionals are an integral part of RKD’s strategy team. She utilizes her list brokerage, list management and media expertise to achieve insight-driven results and help RKD clients meet donor acquisition goals.
---
[](https://blog.rkdgroup.com)
- [Solutions](https://rkdgroup.com/services/)
- [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/)
- [Monthly Giving](https://rkdgroup.com/services/monthly-giving/)
- [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/)
- [Personalization](https://rkdgroup.com/services/personalization/)
- [Connectors](https://rkdgroup.com/services/connectors/)
- [Machine Learning](https://rkdgroup.com/services/machine-learning/)
- [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/)
- [Audience Development](https://rkdgroup.com/services/audience-development/)
- [Creative Services](https://rkdgroup.com/services/creative-services/)
- [Data Management](https://rkdgroup.com/services/data-management/)
- [Strategic Planning](https://rkdgroup.com/services/strategic-planning/)
- [Analytics](https://rkdgroup.com/services/analytics/)
- [Causes](https://rkdgroup.com/causes/)
- [Animal Care](https://rkdgroup.com/causes/animal-care/)
- [Food Banks](https://rkdgroup.com/causes/food-banks/)
- [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/)
- [Humanitarian](https://rkdgroup.com/causes/humanitarian/)
- [Missions](https://rkdgroup.com/causes/missions/)
- [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/)
- [Results](https://rkdgroup.com/results/)
- [Acquisition](https://rkdgroup.com/results?cat=acquisition)
- [Digital](https://rkdgroup.com/results?cat=digital)
- [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs)
- [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics)
- [Direct Mail](https://rkdgroup.com/results?cat=direct-mail)
- [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy)
- [Data Management](https://rkdgroup.com/results?cat=data-management)
- [Media](https://rkdgroup.com/results?cat=media)
- [Website Development](https://rkdgroup.com/results?cat=website-development)
- [Resources](https://rkdgroup.com/insights/)
- [Blog](https://blog.rkdgroup.com/)
- [Benchmarks](https://info.rkdgroup.com/benchmarks)
- [Webinars](https://info.rkdgroup.com/webinars)
- [Ebooks + Research](https://info.rkdgroup.com/ebooks-research)
- [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast)
- [Field Guides](https://info.rkdgroup.com/field-guides)
- [About Us](https://rkdgroup.com/about/)
- [Leadership](https://rkdgroup.com/about/leadership/)
- [Careers](https://rkdgroup.com/about/careers/)
- [Let's Chat](https://rkdgroup.com/lets-chat/)
#### Subscribe to our blog
### Subscribe to Email Updates
## Anne Lobban
Anne Lobban brings more than 15 years of experience in list management, media planning and audience targeting to RKD Group. As Vice President, List Services, Anne and her team of dedicated professionals are an integral part of RKD’s strategy team. She utilizes her list brokerage, list management and media expertise to achieve insight-driven results and help RKD clients meet donor acquisition goals.
## Featured Post
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
[Lori Collins](https://blog.rkdgroup.com/author/lori-collins)
## [Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
Our 2026 Mid-Year Benchmark Report is out, and the top line is genuinely good news: Mid-year revenue reached $1.86 billion—a 10-year high, up 51% over 2\[...\]
[Fundraising](https://blog.rkdgroup.com/topic/fundraising) [Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
## Recent Posts
### Posts by Anne Lobban
[Read More](https://blog.rkdgroup.com/is-direct-mail-acquisition-stabilizing-signs-point-to-yes) OR SHARE THIS ARTICLE:
## [Is direct mail acquisition stabilizing? Signs point to yes](https://blog.rkdgroup.com/is-direct-mail-acquisition-stabilizing-signs-point-to-yes)
Direct mail acquisition has faced a bumpy road over the last several years.
By [Anne Lobban](https://blog.rkdgroup.com/author/anne-wiman) | [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Acquisition](https://blog.rkdgroup.com/topic/acquisition) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/nonprofits-must-adapt-to-todays-donor-acquisition-challenges) OR SHARE THIS ARTICLE:
## [Nonprofits must adapt to today’s donor acquisition challenges](https://blog.rkdgroup.com/nonprofits-must-adapt-to-todays-donor-acquisition-challenges)
Ask any nonprofit development director, “How’s your direct mail program goi...
By [Anne Lobban](https://blog.rkdgroup.com/author/anne-wiman) | [Strategy](https://blog.rkdgroup.com/topic/strategy) [Acquisition](https://blog.rkdgroup.com/topic/acquisition) [Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[Read More](https://blog.rkdgroup.com/faq-cooperative-databases-and-nonprofits) OR SHARE THIS ARTICLE:
## [FAQ: Cooperative databases and nonprofits](https://blog.rkdgroup.com/faq-cooperative-databases-and-nonprofits)
Cooperative databases (better known as co-ops) are a valuable tool for acqu...
By [Anne Lobban](https://blog.rkdgroup.com/author/anne-wiman) | [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Acquisition](https://blog.rkdgroup.com/topic/acquisition)
[Read More](https://blog.rkdgroup.com/optimizing-your-acquisition-program-for-the-road-ahead) OR SHARE THIS ARTICLE:
## [Optimize your acquisition program for the road ahead](https://blog.rkdgroup.com/optimizing-your-acquisition-program-for-the-road-ahead)
We’ve stressed the importance of staying the course despite evidence of an ...
By [Anne Lobban](https://blog.rkdgroup.com/author/anne-wiman) | [Direct Mail Fundraising](https://blog.rkdgroup.com/topic/direct-mail-fundraising) [Acquisition](https://blog.rkdgroup.com/topic/acquisition)
#### Leave a comment:
### Search GroupThinkers
[](https://info.rkdgroup.com/access-the-2026-nonprofit-marketers-compass-report)
[](https://info.rkdgroup.com/donor-trust-access)
- Latest Posts
- Popular Posts
[Why fundraising's record first half doesn't feel like one](https://blog.rkdgroup.com/why-fundraisings-record-first-half-doesnt-feel-like-one)
[ Fundraising](https://blog.rkdgroup.com/topic/fundraising) [ Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry) [ Data & Analytics](https://blog.rkdgroup.com/topic/data-analytics)
[What happens when a 'long shot' becomes the leader? | Susan Blouch, Lebanon Rescue Mission](https://blog.rkdgroup.com/what-happens-when-a-long-shot-becomes-the-leader-susan-blouch-lebanon-rescue-mission)
[ Podcast](https://blog.rkdgroup.com/topic/podcast) [ Missions](https://blog.rkdgroup.com/topic/missions)
[Rossi's Roundup: The fundraising landscape is shifting. Are you ready?](https://blog.rkdgroup.com/rossis-roundup-the-fundraising-landscape-is-shifting.-are-you-ready)
[ Nonprofit Industry](https://blog.rkdgroup.com/topic/nonprofit-industry)
### Categories
- [Digital Fundraising (180)](https://blog.rkdgroup.com/tag/digital-fundraising)
- [Podcast (136)](https://blog.rkdgroup.com/tag/podcast)
- [Nonprofit Industry (127)](https://blog.rkdgroup.com/tag/nonprofit-industry)
- [Data & Analytics (92)](https://blog.rkdgroup.com/tag/data-analytics)
- [Digital Media (69)](https://blog.rkdgroup.com/tag/digital-media)
- [Fundraising (55)](https://blog.rkdgroup.com/tag/fundraising)
- [Trends (47)](https://blog.rkdgroup.com/tag/trends)
- [COVID-19 (42)](https://blog.rkdgroup.com/tag/covid-19)
- [Multichannel (41)](https://blog.rkdgroup.com/tag/multichannel)
- [Food Banks (38)](https://blog.rkdgroup.com/tag/food-banks)
- [Animal Care (37)](https://blog.rkdgroup.com/tag/animal-care)
- [Donor Retention (36)](https://blog.rkdgroup.com/tag/donor-retention)
- [Mid-Major Donors (35)](https://blog.rkdgroup.com/tag/mid-major-donors)
- [Strategy (35)](https://blog.rkdgroup.com/tag/strategy)
- [Direct Mail Fundraising (34)](https://blog.rkdgroup.com/tag/direct-mail-fundraising)
- [Missions (32)](https://blog.rkdgroup.com/tag/missions)
- [Stewardship (31)](https://blog.rkdgroup.com/tag/stewardship)
- [Creative (28)](https://blog.rkdgroup.com/tag/creative)
- [Leadership (23)](https://blog.rkdgroup.com/tag/leadership)
- [Sustainer Donors (20)](https://blog.rkdgroup.com/tag/sustainer-donors)
- [Year-End Giving (19)](https://blog.rkdgroup.com/tag/year-end-giving)
- [Acquisition (18)](https://blog.rkdgroup.com/tag/acquisition)
- [Social Media (18)](https://blog.rkdgroup.com/tag/social-media)
- [Cultivation (17)](https://blog.rkdgroup.com/tag/cultivation)
- [Email (16)](https://blog.rkdgroup.com/tag/email)
- [Google Grant (15)](https://blog.rkdgroup.com/tag/google-grant)
- [Optimization (15)](https://blog.rkdgroup.com/tag/optimization)
- [SEO (15)](https://blog.rkdgroup.com/tag/seo)
- [Data Privacy (14)](https://blog.rkdgroup.com/tag/data-privacy)
- [Giving Tuesday (13)](https://blog.rkdgroup.com/tag/giving-tuesday)
- [Humanitarian Action (13)](https://blog.rkdgroup.com/tag/humanitarian-action)
- [Technology (13)](https://blog.rkdgroup.com/tag/technology)
- [Events (12)](https://blog.rkdgroup.com/tag/events)
- [Donation Pages (11)](https://blog.rkdgroup.com/tag/donation-pages)
- [Health & Hospitals (11)](https://blog.rkdgroup.com/tag/health-hospitals)
- [Conversion (10)](https://blog.rkdgroup.com/tag/conversion)
- [Brand (9)](https://blog.rkdgroup.com/tag/brand)
- [Donor Lifecycle (9)](https://blog.rkdgroup.com/tag/donor-lifecycle)
- [Donor-Advised Funds (9)](https://blog.rkdgroup.com/tag/donor-advised-funds)
- [Management (8)](https://blog.rkdgroup.com/tag/management)
- [RKD (7)](https://blog.rkdgroup.com/tag/rkd)
- [Audience-First (6)](https://blog.rkdgroup.com/tag/audience-first)
- [Facebook (6)](https://blog.rkdgroup.com/tag/facebook)
- [The Salvation Army (6)](https://blog.rkdgroup.com/tag/the-salvation-army)
- [GDPR (4)](https://blog.rkdgroup.com/tag/gdpr)
- [User Experience (4)](https://blog.rkdgroup.com/tag/user-experience)
- [Election (3)](https://blog.rkdgroup.com/tag/election)
- [Postal Service (3)](https://blog.rkdgroup.com/tag/postal-service)
- [Attribution (2)](https://blog.rkdgroup.com/tag/attribution)
- [Capital Campaigns (2)](https://blog.rkdgroup.com/tag/capital-campaigns)
- [Conferences (2)](https://blog.rkdgroup.com/tag/conferences)
- [Gift Catalog (2)](https://blog.rkdgroup.com/tag/gift-catalog)
- [Ministries (2)](https://blog.rkdgroup.com/tag/ministries)
- [Mobile (2)](https://blog.rkdgroup.com/tag/mobile)
- [CRM (1)](https://blog.rkdgroup.com/tag/crm)
- [Corporate giving (1)](https://blog.rkdgroup.com/tag/corporate-giving)
- [DRTV (1)](https://blog.rkdgroup.com/tag/drtv)
- [Planned Giving (1)](https://blog.rkdgroup.com/tag/planned-giving)
see all
[](https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x)
- [Solutions](https://rkdgroup.com/services/)
- [Work](https://rkdgroup.com/work/)
- [About Us](https://rkdgroup.com/about-us/)
- [Blog](https://blog.rkdgroup.com/)
- [Contact](https://rkdgroup.com/contact/)
[Contact](https://rkdgroup.com/contact)
-
-
-
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
[connect@rkdgroup.com](mailto:connect@rkdgroup.com) [1 800 222 6070](tel:1-800-222-6070) [Privacy policy](https://rkdgroup.com/privacy-policy)
-
-
-