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Anne Lobban

Anne Lobban

Anne Lobban brings more than 15 years of experience in list management, media planning and audience targeting to RKD Group. As Vice President, List Services, Anne and her team of dedicated professionals are an integral part of RKD’s strategy team. She utilizes her list brokerage, list management and media expertise to achieve insight-driven results and help RKD clients meet donor acquisition goals.

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Is direct mail acquisition stabilizing? Signs point to yes

Direct mail acquisition has faced a bumpy road over the last several years.

By Anne Lobban |   Direct Mail Fundraising Acquisition Data & Analytics
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Nonprofits must adapt to today’s donor acquisition challenges

Ask any nonprofit development director, “How’s your direct mail program goi...

By Anne Lobban |   Strategy Acquisition Data & Analytics
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FAQ: Cooperative databases and nonprofits

Cooperative databases (better known as co-ops) are a valuable tool for acqu...

By Anne Lobban |   Direct Mail Fundraising Acquisition
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Optimize your acquisition program for the road ahead

We’ve stressed the importance of staying the course despite evidence of an ...

By Anne Lobban |   Direct Mail Fundraising Acquisition

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