Is direct mail acquisition stabilizing? Signs point to yes
Direct mail acquisition has faced a bumpy road over the last several years.
Every nonprofit dreams of loyal, long-term supporters—the kind of donors who stay with you year after year, deepen their investment and grow into mid-le[...]
Fundraising follows need. And with increasing 2025 needs, donors have responded. We observe that trend in our just released Q3 2025 Benchmarks, in which[...]
Direct mail acquisition has faced a bumpy road over the last several years.
By Anne Lobban | Direct Mail Fundraising Acquisition Data & AnalyticsAsk any nonprofit development director, “How’s your direct mail program goi...
By Anne Lobban | Strategy Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising Acquisition
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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