Is direct mail acquisition stabilizing? Signs point to yes
Direct mail acquisition has faced a bumpy road over the last several years.
As we move through the third quarter of 2025, the economic landscape remains complex. The good news is that donors (especially those with higher incomes[...]
As we move through the third quarter of 2025, the economic landscape remains complex. The good news is that donors (especially those with higher incomes[...]
Direct mail acquisition has faced a bumpy road over the last several years.
By Anne Lobban | Direct Mail Fundraising Acquisition Data & AnalyticsAsk any nonprofit development director, “How’s your direct mail program goi...
By Anne Lobban | Strategy Acquisition Data & AnalyticsCooperative databases (better known as co-ops) are a valuable tool for acqu...
By Anne Lobban | Direct Mail Fundraising AcquisitionWe’ve stressed the importance of staying the course despite evidence of an ...
By Anne Lobban | Direct Mail Fundraising Acquisition
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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