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Chris Pritcher

Chris Pritcher

As CEO, Chris brings 15 years of executive nonprofit marketing leadership into RKD Group’s mission to help people find meaning and significance by connecting donors and members with organizations that are working to make the world more humane, just and compassionate. Chris joined RKD in 2023 after eight years as a strategic leader at Merkle, Inc., where he held positions that integrated data, analytics, creative and strategy capabilities toward significant growth and value creation. Prior to Merkle, Chris spent 10 years at Royall & Company, where he held multiple positions as he advanced through the company and helped to strategically scale Royall’s nonprofit direct marketing practice.

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I’m done quitting. Let’s chart a new course forward.

Last summer, I made a pretty bold statement. I declared—to the full nonprof...

By |   Fundraising Nonprofit Industry
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Embrace, then shift: Focus on trust before building relationships

A few months ago, I wrote an op-ed for The NonProfit Times declaring that “...

By |   Donor Retention Fundraising Leadership Nonprofit Industry Stewardship

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