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Chris Weiland

Chris Weiland

Chris Weiland is Vice President and Group Creative Director at RKD Group, where he leads creative strategy and innovation for a wide range of mission-driven clients. With a foundation in commercial agency experience, he brings the rigor and creativity of corporate brand building to the world of nonprofit fundraising, helping organizations connect with audiences through fresh, compelling experiences. As an award-winning Creative Director, Chris has shown a talent for connecting big ideas to real-world results. He also serves as Co-Chair of the Bridge to Integrated Fundraising and Marketing Conference, one of the industry’s leading events. Chris combines creative breadth with strategic focus to develop integrated campaigns that elevate brands, inspire donors and shape the future of nonprofit marketing and fundraising.

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Posts by Chris Weiland

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Hot take: Nonprofit fundraising is branding

That statement has raised eyebrows in recent conversations I’ve had with ou...

By |   Fundraising Brand
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How one health and disease organization is humanizing research

Health and disease organizations are committed to providing care, treatment...

By |   Health & Hospitals
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How to craft offers that move donors to give

Have you ever seen the episode of Seinfeld where George invents a charity c...

By |   Creative Humanitarian Action
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Performance creative: We’re all just guessing until we test

“You’re probably wrong.”

By |   Creative
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It’s time to make video a priority in your nonprofit’s advertising strategy

In the fundraising space, emotionally connecting with donors and prospects ...

By |   Digital Media Creative

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