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George Zhang

George Zhang

As Vice President of Analytics, George brings two decades of experience from both the commercial and nonprofit worlds to RKD Group. For George, analytics is like a treasure hunt. He loves to use his skills to find a gem of an insight, and he works closely with the members of our team to ensure that these innovative analytic solutions can turn into fundraising breakthroughs.

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Modeling for fundraising: Let’s clear up any confusion

We hear a lot about data-driven fundraising throughout the industry. That’s...

By |   Data & Analytics
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The true color of whitemail for fundraising

Nonprofit organizations appreciate donations that come in all shapes and si...

By |   Direct Mail Fundraising Stewardship Acquisition

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