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George Zhang

George Zhang

As Vice President of Analytics, George brings two decades of experience from both the commercial and nonprofit worlds to RKD Group. For George, analytics is like a treasure hunt. He loves to use his skills to find a gem of an insight, and he works closely with the members of our team to ensure that these innovative analytic solutions can turn into fundraising breakthroughs.

Featured Post

  Shane Thornal

Why nonprofits must unite SEO, social and paid media in one strategy

Someone at your organization “owns” paid media. Someone else—often younger and under resourced—runs the social accounts. A third person (or maybe no one[...]

Digital Fundraising SEO Digital Media Social Media Data & Analytics
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Recent Posts

Posts by George Zhang

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Inflation is real—here’s how nonprofits should adapt

RKD has compiled some incredible data around how inflation is affecting non...

By George Zhang |   Nonprofit Industry Data & Analytics
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Modeling for fundraising: Let’s clear up any confusion

We hear a lot about data-driven fundraising throughout the industry. That’s...

By George Zhang |   Data & Analytics
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The true color of whitemail for fundraising

Nonprofit organizations appreciate donations that come in all shapes and si...

By George Zhang |   Direct Mail Fundraising Stewardship Acquisition

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